Essay On The Way Of Life In The 1950s
Products such as refrigerators, automobiles and clothing were the main products advertised during the 1950s. With so many advertisements being shown Americans begin to measure success based upon material possessions. Many Americans had more money than their parents and seemed to be doing much better than the previous generation. The increase of a broad audience fascinated by the glamorized depictions on television lead to an outlook of the ideal American life. The Ohio Historical Center’s review on the 1950s exhibit defined the culture as “the era, including the threat (and promise) of nuclear energy, struggles for civil rights, fears of communism, daunting public health issues, and culturally enforced definition of gender roles” (Paschen, 2016, p.1). Many Americans begin to subject themselves to the images they viewed from the television set and established what they saw as the dream every American actually has. A study on 1950s television described television as the complete source of information, “Television programming has had a huge impact on American and world culture. Many critics have dubbed the 1950s as the Golden Age of Television. TV sets were expensive and so the audience was generally affluent”(Ganzel, 2007). From what the American women should look like to the car driven, the American lifestyle was adopted from the television. With this knowledge, marketers could dictate the values of Americans based on the products they advertised. A prime example of this promotion during the 1950s is cigarettes. Television ad campaigns used many celebrities to influence the smoking habit. Viewers would witness their TV heroes lighting up and presume that the act was cool. For instance, the Lucy Show actor John Wayne. “John Wayne became part of the decades-long television tobacco blitz when he appeared in a commercial for Camel in 1952” (Little, n.d.).