Thanksgiving marketing ideas can generate long-term increases in daily business, family and group dining and in-house catering and merchandise sales. Promoting holiday parties and restaurant gatherings also boosts private-party bookings and off-site catering gigs. You can run a Thanksgiving promotion even if you're closed on the holiday by serving a Thanksgiving menu on the Monday, Tuesday and Wednesday before the big day.
Organizing a Special Thanksgiving Menu
Nostalgia marketing is big during the holidays, and the traditional turkey and dressing, pumpkin-flavored desserts, cranberry sauce and casserole dishes provide great comfort to everyone, especially people who might not celebrate …show more content…
You can also host a fundraiser at your restaurant and use the occasion to promote your holiday menu, catering services, holiday parties and upcoming winter events.
Pushing Post-Holiday Sales
Thanksgiving promotions don't just promote the holiday but advance Christmas, New Year's and multicultural holiday sales. You can promote merchandise sales, direct customers to your eCommerce website, sell holiday gift baskets and take reservations for private parties, holiday gatherings and catering jobs.
Clever restaurateurs also promote shopping convenience and upcoming city festivals right before Thanksgiving. Weary shoppers often buy carryout meals and catering services or book tables for dining after busy days or evenings of shopping, especially on Black Friday and the following weekend.
The best Thanksgiving promotions add value instead of cutting prices. Decorate your restaurant festively, and push gift card sales by offering a free appetizer or beverage with each sale. People are prepared to spend more during the holidays, so restaurateurs who don't promote Thanksgiving are wasting opportunities that their competitors will gladly use to their