Essay On Team Names And Logos

Throughout time, society has become more accepting of others who think, live and do things differently than us. During this transition period, people have acknowledged wrongdoings, appropriation and racial stereotyping. As a result, many companies and organizations have adapted their names, logos, processes and other facets to demonstrate their commitment to fixing injustices. However, some companies in the sports industry are siding with history and tradition in the wake of change. In the sports industry, names and logos are more than just symbols used to differentiate teams; they are a device to convey legacy, family, pride and unity. Although, sometimes it’s the most deep rooted historic traditions that are the most insensitive. Most of the four major league’s team names and logos are uncontroversial because they are usually named after animals, but a few of teams have recently …show more content…
Both teams have been in lawsuits or have been threatened by legal actions from outside activist groups involving the rights and registrations of their organization’s trademarks. Other professional teams that are also implicated in similar offenses are the NFL’s Kanas City Chiefs, the NHL’s Chicago Blackhawks, and the MLB’s Atlanta Braves.
Unfortunately, there is no legal basis to force or obligate teams to vacate their racist logos and names. Instead, change can only be evoked when teams lose business deals and profits as a result of their offensive trademarks. Therefore, in order to help the sports industry propel past injustice, interest groups should not take legal action, but rather generate social actions around the racial insensitivity of the Washington Redskins and Cleveland Indians operations in attempts to create a more inclusive environment for all