Essay on Strategic Planning

4974 Words Jun 16th, 2014 20 Pages
Assignment on Strategic Planning

Total Words (main text): 4853

Table of Content

Title page…………………………………………………………… 01

Table of content……………………………………………………. 02

Learning Outcome 1 ……………………………………………… 03-05

Learning Outcome 2 ……………………………………………… 06-09

Learning Outcome 3 ……………………………………………… 09-10

Learning Outcome 4 ……………………………………………… 10-12

Learning Outcome 5 ………………………………………………. 12-14

Learning Outcome 6 ……………………………………………… 14-16

References …………………………………………………………. 17

Learning outcome 1

UNDERSTAND THE EXTERNAL ENVIRONMENTAFFECTING
…show more content…
Political factor highly influence TESCO’s performance. The increase numbers of political instability can affect the business by the Democratic government, political legislation. Operating in a competitive environment with store around the globe with different countries political and legislative condition is highly influenced to TESCO’s performance.

Economical factor like demand, costs, prices and profits also concerned by TESCO. One of the most influential factors on the economy is high unemployment levels, which decreases the effective demand for many goods, adversely affecting the demand required to produce such goods. These economic factors are largely outside the control of the company, but their effects on performance and the marketing mix can be profound. The international business is growing today, that’s why it is expected that TESCO’s profit over the next few years will be greater.

Social changes also affect TESCO’s performance. Current trends of social change indicate that British customers have moved towards ‘one-stop’ and ‘bulk’ shopping. Tesco have, therefore, increased the amount of non-food items available for sale. Consumers are becoming more and more aware of health issues, and their attitudes towards food are constantly changing. That’s why TESCO trying to add more and more value to the product and service as the taste and demand of the consumers change with the change of their

Related Documents