Essay On Social Identity Theory
In an exploratory investigation into the social indemnification and enactment processes in a British-Italian shared management joint venture, Salk and Shenkar (2001) found that national social identities were so dominant that they tended to mediate the relationship of environmental and structural variables. Thus, the authors suggest that the type of conflict generated by social identity enactments may be carried over into the resolution phase by virtue of becoming too deeply embedded. Similarly, Hong et.al (2003) contend that social identification effects can get accentuated when people hold a fixed view of human character and attribute immutable dispositions to social groups.
A review of the available literature on social identity theory and enactments suggests that organizations who consciously work towards creating and fostering a common identity will reap the benefits of greater organizational commitment, improved employee morale and job satisfaction, better decision-making processes, enhanced creativity and innovation, and more competitive edges (Chow & Crawford,