The Federal Communications Commission (FCC) assigned one bandwidth to one station and then gave permitted these stations to amplify their signal strength which easily reached far and beyond. Due to the far reaching signals of these stations it was easily available to be tuned in the rural areas as well. There was significant drop seen in the prices of the radio ($136 in 1929 to $47 in 1932) and at the same time the batteries had improved so it was easier to run the radios for longer time. The improvement in batteries helped a lot with the growth of the radio in the urban areas as most of these areas did not have access to electricity. Famous show such as the NBC’s National Barn Dance was very popular amongst the rural people, this way rural farmers found programs of their liking. Introduction to ads like the Alka Seltzer exposed the rural people to the urban consumer culture and encouraged to invest in this culture. Franklin D. Roosevelt’s effective use of the radio to reach to the people helped the rural people keep in touch with and get exposed to the mainstream religious and political
The Federal Communications Commission (FCC) assigned one bandwidth to one station and then gave permitted these stations to amplify their signal strength which easily reached far and beyond. Due to the far reaching signals of these stations it was easily available to be tuned in the rural areas as well. There was significant drop seen in the prices of the radio ($136 in 1929 to $47 in 1932) and at the same time the batteries had improved so it was easier to run the radios for longer time. The improvement in batteries helped a lot with the growth of the radio in the urban areas as most of these areas did not have access to electricity. Famous show such as the NBC’s National Barn Dance was very popular amongst the rural people, this way rural farmers found programs of their liking. Introduction to ads like the Alka Seltzer exposed the rural people to the urban consumer culture and encouraged to invest in this culture. Franklin D. Roosevelt’s effective use of the radio to reach to the people helped the rural people keep in touch with and get exposed to the mainstream religious and political