Rhetorical Situation in Television A rhetorical situation is the context of a rhetorical act, made up (at a minimum) of a rhetor (a speaker or writer), an issue (or exigence), a medium (such as a speech or a written text), and an audience.( https://www.thoughtco.com/rhetorical-situation-1692061 ) The rhetorical situation is percieved multiple ways by different people. According to the authors of Everything’s an Argument, it is “ the relationship between topic, author, audience, and other contexts that determine an appropriate spoken or written response.” In Everything’s an Argument, different authors thoroughly give their interpretation and insight on ethos, pathos, and logos which can be identified and further analyzed in various forms
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They are represented by Greek words and were invented by the Ancient Greek philosopher Aristotle. When Aristotle first invented the three concepts they were referred to as the secrets to being a persuasive writer. Ethos is “an appeal to ethics” that involves persuasion by the character involved. Pathos is “an appeal to emotion,” and is a way of convincing the audience through different types of emotions. Logos is “an appeal to logic,” a statement or argument used to persuade the audience by reason. These three elements help persuade the audience and help them to understand and support your position of your …show more content…
Pathos is used on both television shows and commercials. This technique is used to persuade the audience by using some form of emotion. An example of pathos being used in a commercial would be the Taylor Swift Covergirl commercial. Taylor Swift starts by making the statement that your skin won't be as clear and light unless you buy and use Covergirl. This commercial was appealing to the younger generation and Taylor Swift fans because they want to be just as beautiful as her. It conveys the feeling of confidence because of the colors, music, and actions portrayed in the commercial. An example of pathos being used on a TV show would be the recent episode of “Hand in Hand” where celebrities came together to help raise money for Hurricane Harvey and Hurricane Irma. The celebrities sang songs and told viewers to call in and donate money towards Hurricane Relief. This conveyed a feeling of togetherness and sympathy for the hurricane victims while also using ethos and logos as
They are represented by Greek words and were invented by the Ancient Greek philosopher Aristotle. When Aristotle first invented the three concepts they were referred to as the secrets to being a persuasive writer. Ethos is “an appeal to ethics” that involves persuasion by the character involved. Pathos is “an appeal to emotion,” and is a way of convincing the audience through different types of emotions. Logos is “an appeal to logic,” a statement or argument used to persuade the audience by reason. These three elements help persuade the audience and help them to understand and support your position of your …show more content…
Pathos is used on both television shows and commercials. This technique is used to persuade the audience by using some form of emotion. An example of pathos being used in a commercial would be the Taylor Swift Covergirl commercial. Taylor Swift starts by making the statement that your skin won't be as clear and light unless you buy and use Covergirl. This commercial was appealing to the younger generation and Taylor Swift fans because they want to be just as beautiful as her. It conveys the feeling of confidence because of the colors, music, and actions portrayed in the commercial. An example of pathos being used on a TV show would be the recent episode of “Hand in Hand” where celebrities came together to help raise money for Hurricane Harvey and Hurricane Irma. The celebrities sang songs and told viewers to call in and donate money towards Hurricane Relief. This conveyed a feeling of togetherness and sympathy for the hurricane victims while also using ethos and logos as