Gender played a key role in this study of all the students 70.1% of the males preferred to eat at the large food court whereas 22.1% of females would rather eat in the café. Over all gender and race was the factor that determined a student’s food choice. Males were way more likely than females to choose cost taste and poor quality over something that was unhealthy in determining whether they liked or disliked something. The white students in the study were less likely to choose cost, inconvenience and taste over unhealthy food then all the other races present in the study. Gender was also the leading factor to the preferred location of eating on campus. At the end of the study researchers also concluded that these college students probably formed their food preference during their childhood years and they continued through their adult …show more content…
Sadly healthy foods tend to be more expensive then the fast food options, therefore people are more likely to go for the cheaper choice. In an article published in “The Journal of Nutrition” found that when the price of fruits and vegetables in a high school cafeterias the sales of these items increased by four times. Finally marketing each year billions of dollars are spent marking soft drinks and fast foods. $492 million was spent on advertising soft drinks whereas only $67 million went towards the “got milk?” campaign, meaning the soft drinks got more air time then milk. Advertising has a strong influence on what people eat, and TV commercials increase the consumption of snack foods. Lastly miss-reading nutrition labels may lead to people believing that unhealthy foods, like sugary cereals, to be a nutritious food