Environmental Analysis
PESTEL Analysis for Recruitment Consultancy
Political Government policy to increase jobs. The New Zealand economy is presently in growth phase with a predicted growth rate of 3.8% in 2015 and 3% in 2016 way forward. In line with the same, labor market is also expected to grow with unemployment rate declining below 5% by March 2016 (Employment Plan, 2014).
Investment in the infrastructure. There has been an increase in the infrastructure investment by New Zealand with a view to revive the nation’s performance on the economic front. Few areas that the government has been focused upon include partnerships, both public and private in the Christchurch and Auckland regions (Invest, 2015)
Economical Global slowdown. There has been a lack in the …show more content…
The tools of Porter’s Five Forces Model comprise of the Threat of Entry, the Bargaining Power of Buyers, the Bargaining Power of Suppliers, the Threat of Substitutes and Competitive Rivalry (Johnson, Scholes & Whittington, 2008). In order to understand the competitive positioning of Amazon, we use Porter’s five forces model. According to Porter (2008), if a company is aware of the five factors of Porter’s model, then it would be able to gain a profitable position and will be less vulnerable to business harm. Competitive Rivalry: HIGH. Competitors have brand value. Market capture is high at 60% and close competitor is at 30%. Competitors have the large database. For instance, Hudson is a listed company with operations in nearly 20 countries and hence has huge market presence. Canterbury is present in the market for over 25 years with a combined recruitment experience and hence has a large brand value.
Supplier Power: HIGH. There are large number of companies and job seekers.
Threat of Substitution: HIGH. Increasing Social Media presence of Facebook, LinkedIn, SMS Job
PESTEL Analysis for Recruitment Consultancy
Political Government policy to increase jobs. The New Zealand economy is presently in growth phase with a predicted growth rate of 3.8% in 2015 and 3% in 2016 way forward. In line with the same, labor market is also expected to grow with unemployment rate declining below 5% by March 2016 (Employment Plan, 2014).
Investment in the infrastructure. There has been an increase in the infrastructure investment by New Zealand with a view to revive the nation’s performance on the economic front. Few areas that the government has been focused upon include partnerships, both public and private in the Christchurch and Auckland regions (Invest, 2015)
Economical Global slowdown. There has been a lack in the …show more content…
The tools of Porter’s Five Forces Model comprise of the Threat of Entry, the Bargaining Power of Buyers, the Bargaining Power of Suppliers, the Threat of Substitutes and Competitive Rivalry (Johnson, Scholes & Whittington, 2008). In order to understand the competitive positioning of Amazon, we use Porter’s five forces model. According to Porter (2008), if a company is aware of the five factors of Porter’s model, then it would be able to gain a profitable position and will be less vulnerable to business harm. Competitive Rivalry: HIGH. Competitors have brand value. Market capture is high at 60% and close competitor is at 30%. Competitors have the large database. For instance, Hudson is a listed company with operations in nearly 20 countries and hence has huge market presence. Canterbury is present in the market for over 25 years with a combined recruitment experience and hence has a large brand value.
Supplier Power: HIGH. There are large number of companies and job seekers.
Threat of Substitution: HIGH. Increasing Social Media presence of Facebook, LinkedIn, SMS Job