“Land O Lakes Butter” has a Plains Indian woman as their logo. No Indian tribes own nor give permission to the company to use a Native American woman in their logo. Also many tobacco companies have Native American logos, such as “American Spirit”. “American Spirit” claims to not be affiliated with a Native American tribe. They also claim that their Native American logo is based on Native American beliefs of traditional tobacco usage.
In conclusion, Native American stereotypes can be positive or negative. Anything that is untrue about everyone in a group of people is a stereotype. Cinema, sports teams’ names and mascots, and product brand logos can all be examples of negative Native American stereotypes. Through sports teams’ pregame tradition of a man with a headdress riding in on a horse, or the unrealistic movies of native people, people witness examples of unfair stereotyping towards the Native American