Chipotle Mexican Grill was founded in 1993 with the goal to combine features of fine dining with quick service. Founder Steve Ells envisions the Chipotle experience as Food With Integrity. By this he means using organic, free of GMO ingredients and naturally raised meat. The menu is also very simple with just four items: burritos, bowls, tacos, and salads. Health.com included Chipotle in it’s list of “Healthiest Fast Food Restaurants.”…
Steve Ells is the CO-CEO, founder, and Chairman of Chipotle Mexican Grill. Ells was born September 12, 1965 in Indiana, and Graduated from the University of Colorado at Boulder with a Bachelor degree in Art history. Chipotle Mexican Grill was founded July 13, 1993. The vision and mission of Chipotle is "to change the way people think about and eat fast food...finding and sourcing the very best ingredients raised with respect for the animals, the environment and the farmers. " Overall, Chipotle success comes from the use of classic cooking, distinctive food design, and fresh ingredients.…
MOTIVATION AND BACKGROUND OF PROBLEM/OPPORTUNITY Chipotle and Qdoba are two competing Mexican Grills in the Springfield, Missouri area. The two restaurants are compared frequently because of their similarities in price and choice of food and drink. The grills also market in a futuristic way by using the internet for the majority of all advertisements. Chipotle’s website states, “…we focus on sourcing the best possible ingredients, serving the tastiest food, and growing the most capable team we can” (Arnold 2014).…
Steve Ells founder of Chipotle. Ells a native of Denver, Colorado had a dream of owning a fine, dine restaurant. Like any others who dream of doing so money is always an issue. Steve Ells graduated from school with not an idea of what he wanted to do but he knew he did like cooking. With that in mind, he ventures out from his hometown to attend culinary school in San Francesco.…
Pregame meals are an important part of most sports fans’ gameday routine. My routine involves eating a Chipotle burrito bowl in front of my television prior to Tampa Bay Lightning ice hockey games. I do this in good faith that my routine will lead the Bolts, as they are dubbed, to victory. Gameday Chipotle just seemed to fit because after all, hockey is a sport full of superstition and protein-crunching athletes. By 6:30 on Saturday evening, I was ready.…
Throughout this course we have been discussing the Chipotle crisis, and unfortunately its not quite over yet. This past Tuesday, five students of Miami University in Oxford Ohio came into the schools medical center complaining about stomach pains, nausea, vomiting, and diarrhea. These five students, along with more unidentified cases tested positive for the Norovirus, which is a common cause of food-borne diseases. Norovirus being the same virus thats been a reported an outbreak at Chipotle Mexican Grill Inc across the United States in the past several months. According to this article, this very affects about 21 million people in the U.S each year, causing between 570-800 related deaths.…
Rhetorical Analysis In 2013 Chipotle released a commercial, called “The Scarecrow,” that tries to inform its audience of the problems within the fast food industry while simultaneously promoting the Chipotle brand . Chipotle wants the viewer to know that they are not like other “fast food” restaurants . It is doing so to make people feel less guilty about eating their meals and making them understand that even though delicious, their meals are healthier than most other fast food chains’. One of the biggest reasons for this is that the commercial doesn’t mention “chipotle” at all until the very end and only for a brief moment too.…
I believe I am a great candidate for this job, as I have had a lot of experience with different types of job. I know the skills I learned from working on the farm will help me in the long run. Almost everything is hands on at the farm, and there are a lot of tools that you have to get used…
It is not Chipotle, but it will have to do. Everyone has had this thought at the end of the month when the money to spend on takeout has run out and now we are stuck settling with eating in the dining hall that we are forced to pay a ridiculous amount of money for. On the first tour of Baylor’s many dining halls they had put out the superior delicious food, I guess that must be kept in the back now. Back then it seemed as if there was an edible choice for anyone and everyone; including vegans, and the freshman fifteen seemed inevitable. Having been here now for almost a semester the façade of the likelihood of delicious vegan meals had faded long ago.…
Basic on the principles of international expansion, Hugh Connerty considers that it is necessary for Outback Steakhouse’s operation and development. First of all, to find the right franchisee partner, Hugh Connerty wants the international expansion to become an opportunity to the suppliers that Outback Steakhouse can have international operation with domestic stores instead of developing new one. Secondly, Hugh Connerty…
On a night when a family wants to go out to eat, the local pizza restaurant should always be on the list of choices to choose from. They are usually inexpensive and have delicious food to off. According to tinamariewsl2013 from TripAdvisor, "Never fails to deliver great pizza and pasta. We actually like their meatballs and spaghetti. Peppers burgers are also impressive!"…
Chipotle’s vision is to create a team of top performers…
Texas is a vastly populated state in the United State and many types of culture, race, and religion grow within the state. There has been many important events and fascinating history that has occurred on the Texas soil. Many great Americans had contributed in establishing a tremendous state while making history. Therefore, while there are numerous amount of significant heroes and contributors, José Antonio Navarro had demonstrated an achievement for the state of Texas, which constructed the culture and view of the state of Texas differently for the future generation. José Antonio Navarro was born in Bexar, which soon became San Antonio, on February 27, 1795.…
Chipotle: An Examination of the 2015 Food Safety Crisis and the Use of Systems Theory in the Application of Crisis Communication Best Practices (Name of Student) (Name of University) Abstract In the last quarter of 2015, a string of salmonella and E. coli outbreaks plagued the Chipotle restaurant chain, badly damaging the company’s reputation. As a result the company launched a crisis communications campaign to mitigate the damage and regain the public’s trust.…
We all know what to expect around Super bowl Sunday, the funniest commercials or even the most memorable. Advertising during the Super bowl can make a company, it's the one opportunity that any business has to keep their names relevant or introduce them to the world. We all at some point remember a Pepsi or Doritos commercial that aired during a Super Bowl. This year Taco Bell's Viva la Young commercial lived up to all expectations. It was funny, memorable, and we all understood it.…