THE FEW AFFECTING THE MANY/MASS
One hundred years ago, there were no means of acquiring knowledge through materialized outlets. Knowledge and culture were acquired through oral interaction, unlike our modern reliance on material culture to guide daily living and everyday perception. However, through technological advancement, our material culture has progressed in such a way that our life has become dependent on technology to direct and control our life. Media manipulation operates through a transparent complex lens, by reinforcing deception and misrepresentation through the use of stereotypes and stigmas to portray a precise perception. Corporate Media deliberately exploits the minds of the masses to control the subconscious of all society, …show more content…
Thus, media holds a significant factor in the socialization process. In Amusing Ourselves to Death (1986), Neil Postman argued that popular media culture has become a major force of socialization that will lead to corrosive social order. The author warned the public of media manipulation, or else, George Orwell’s assumption in his famous novel Brave New World will reflect our future society, granting the population will be powerless and controlled under a false consciousness. Postman asserts how societal norms are standardized based off what’s popular; “We do not measure a culture by its output of undisguised trivialities but by what it claims as significant” (Postman 88). This idea justifies how mass media is creating the standardized perception that will reflect societal values, beliefs and actions. Postman’s notion of how popular media culture has become a major agent of socialization justifies mass medias intention to construct and dominate the lives of the masses. This allows mainstream media to standardize what is socially acceptable and will stigmatize indifferences. Ultimately, television and media influence the way we live off the …show more content…
In the beginning of 1900’s, the media communication system was independently owned and consisted of free-will and expression of the press. However, “Over 50 years later, the North American communications environment is characterized by near monopolistic control of every facet of the media by only six firms” (INSERT SOURCE HERE https://www.ohio.edu/ethics/2001-conferences/the-ethical-implications-of-monopoly-media-ownership/index.html). Our mass communication system is being monopolized to reinforce dominating influence and power to the minority who control public information. Famous journalist Ben Bagdikian addresses this corrupt issue in his book, The New Media Monopoly, as he emphasizes the six media conglomerates that socially construct political and social values. Through post-modernist advancement, cross-ownerships of multinational corporations and media institutions deliberately work together to enhance their profit motives. “These five huge corporations — Time Warner, Disney, Murdoch’s News Corporation, Bertelsmann of Germany, and Viacom (formerly CBS) — own most of the newspapers, magazines, books, radio and TV stations, and movie studios of the United States.” (http://www.benbagdikian.net/). The issue is so problematic considering the media has the power to restrict any information that causes social consciousness, swhich is a main solution to battle the media
One hundred years ago, there were no means of acquiring knowledge through materialized outlets. Knowledge and culture were acquired through oral interaction, unlike our modern reliance on material culture to guide daily living and everyday perception. However, through technological advancement, our material culture has progressed in such a way that our life has become dependent on technology to direct and control our life. Media manipulation operates through a transparent complex lens, by reinforcing deception and misrepresentation through the use of stereotypes and stigmas to portray a precise perception. Corporate Media deliberately exploits the minds of the masses to control the subconscious of all society, …show more content…
Thus, media holds a significant factor in the socialization process. In Amusing Ourselves to Death (1986), Neil Postman argued that popular media culture has become a major force of socialization that will lead to corrosive social order. The author warned the public of media manipulation, or else, George Orwell’s assumption in his famous novel Brave New World will reflect our future society, granting the population will be powerless and controlled under a false consciousness. Postman asserts how societal norms are standardized based off what’s popular; “We do not measure a culture by its output of undisguised trivialities but by what it claims as significant” (Postman 88). This idea justifies how mass media is creating the standardized perception that will reflect societal values, beliefs and actions. Postman’s notion of how popular media culture has become a major agent of socialization justifies mass medias intention to construct and dominate the lives of the masses. This allows mainstream media to standardize what is socially acceptable and will stigmatize indifferences. Ultimately, television and media influence the way we live off the …show more content…
In the beginning of 1900’s, the media communication system was independently owned and consisted of free-will and expression of the press. However, “Over 50 years later, the North American communications environment is characterized by near monopolistic control of every facet of the media by only six firms” (INSERT SOURCE HERE https://www.ohio.edu/ethics/2001-conferences/the-ethical-implications-of-monopoly-media-ownership/index.html). Our mass communication system is being monopolized to reinforce dominating influence and power to the minority who control public information. Famous journalist Ben Bagdikian addresses this corrupt issue in his book, The New Media Monopoly, as he emphasizes the six media conglomerates that socially construct political and social values. Through post-modernist advancement, cross-ownerships of multinational corporations and media institutions deliberately work together to enhance their profit motives. “These five huge corporations — Time Warner, Disney, Murdoch’s News Corporation, Bertelsmann of Germany, and Viacom (formerly CBS) — own most of the newspapers, magazines, books, radio and TV stations, and movie studios of the United States.” (http://www.benbagdikian.net/). The issue is so problematic considering the media has the power to restrict any information that causes social consciousness, swhich is a main solution to battle the media