As the United States was emerging out of the Great Depression and celebrating victory in World War II, brands that produced combat materials had to find a way to stay in business. (???) There has always been a push for international travel, but it is also important for Americans to explore their own country. These themes from the time period are exemplified by an advertisement for the Lockheed Constellation named “The Leader to Paris- the Leader at Home,” published in the New Yorker in September, 1946 by an unknown illustrator.
Around the time period that this ad was published, the United States was recovering from the Great Depression. Because many more Americans were finding stable sources of income, advertising like this appealed to wealthier people. World War II had also recently come to an end, so there was an increase of international travel- especially to European countries. Leftover resources from war time, such as warplanes, had to be reused. One of these planes was the Lockheed Constellation. [advertising was used to make the plane not seem like a warplane] …show more content…
The poetic description of what it’s like to fly in a Constellation appeals to those who are well-educated, and those who were well-educated were usually of the upper class. In order to give the audience a good impression of the company, the illustrator put this text first in the textbox. In the second paragraph, the motto of the company, “World Leader in Speed, Comfort, Safety,” is broken into three parts. Dramatic wording is used here to sugar-coat the experience of flying with Lockheed. This advertisement does not mention the fact that the Constellation was used for combat in order to make the plane seem new and
Around the time period that this ad was published, the United States was recovering from the Great Depression. Because many more Americans were finding stable sources of income, advertising like this appealed to wealthier people. World War II had also recently come to an end, so there was an increase of international travel- especially to European countries. Leftover resources from war time, such as warplanes, had to be reused. One of these planes was the Lockheed Constellation. [advertising was used to make the plane not seem like a warplane] …show more content…
The poetic description of what it’s like to fly in a Constellation appeals to those who are well-educated, and those who were well-educated were usually of the upper class. In order to give the audience a good impression of the company, the illustrator put this text first in the textbox. In the second paragraph, the motto of the company, “World Leader in Speed, Comfort, Safety,” is broken into three parts. Dramatic wording is used here to sugar-coat the experience of flying with Lockheed. This advertisement does not mention the fact that the Constellation was used for combat in order to make the plane seem new and