Effectiveness of lobbyists is situation dependent and it is rather difficult to assess. There are multiple factors that contribute to the success or hindrance of lobbying, thus varying the impact of the lobbyists. Some of those factors are the experience of the lobbyists, the level of visibility of the issue, the type of issue, and so on. In his book, Persuaders : When Lobbyists Matter, John identifies the three levels of influence, Macro , Meso, and Micro. At each level, a lobbyists effect or influences is based on different factors.
Macro-level: …show more content…
In an article published in 2015, Pinkham explains opposing lobbyists have about a 40 percent success rate in changing policy over a four year period. According to him, most of the cases are focused on maintaining the status quo. Pinkham also suggest that the lobbyists with the most money don’t always will, which is in line statements assessments identified by John in his book. Investment in lobbying is a long term endeavor. Most that spend money on lobbyists don’t expect immediate result, but look at it as rather a long term investment. Tim LaPira said “If you invest in the long term, you have the lobbyists on the ground who are in the know, building relationships with policymakers, agency representatives” (Solomon). Lobbying has proven very effective for some groups such as the NRA, as they have been very successful in lobbying against gun control