Iphone 6 Case Analysis

Argument Final Due to last year 's fiasco regarding some engineering issues with Apple 's latest IPhone 6, as consumers, we should start to reconsider the true value of investing in Apple products. Some Apple consumers are starting to realize the company has been rushing out the same product year after year with no time for any technological innovation or change and then charging a whopping $499.00 for the best model. Apple needs to take time to discover new features and components that do not just compliment the new ascetics and feel of the IPhone but the overall utility and ingenuity. Apple has always tried to advertize their products as simple yet different from the rest of their competitors, boasting how a lack options and customization brings clarity to the user. However, according to recent Apple share sales, this separation is starting to count against them. As of last July, Apple 's U.S. market share was the lowest since October of 2011 at 32.5%. Although that value still seems like a large percentage of the market, this is a detrimental decrease from the 41.9% of the market in May of 2013. One of Apple 's major competitors, Android, had shares in the …show more content…
Several Apple supporters and the media tried to claim the reports of bending IPhone 's were all a hoax, however more and more cases of the phone 's flexibility soon emerged. Multiple consumers and websites gave different hypotheses ranging from the overall thinness of the phone to the aluminum material Apple used to cover the backing. One user on Reddit.com found the real reason the phone bends after he too noted there was only one point of flexibility in the phone. "It is not because it 's thin or aluminum, it is because behind the volume buttons, there is a metal reinforcement that is not well designed"