Essay On Importance Of Advertising

1027 Words 5 Pages
Advertising is a vital part of the economy and the success of business. Nowadays, we can see advertisements everywhere, from television sets to billboards. Some people believe that these various advertisements impress people to buy products which are not needed and only look good on television. Also several companies focus on advertisements more than their products because they know that advertising is a great way to sell their products. Even though many products are similar, companies use their ads to make their products seem new. In this days, there are new and very strange techniques of advertising. Advertising is also important for the new business company as it lets the company get more customers because of increasing business turnaround. …show more content…
Advertising creates a powerful competition among companies because the most important thing for companies is being at top of the list for buyers. “Advertising in a down economy is even more important than advertising during the good times, that’s when you can build market share. That’s when you have less competition for share of mind. While others are in a cocoon, hibernating until things blow over, it’s a great time to invest in your business,” says Joyce Gioia, president of the Herman Group. She thinks that industry suppliers need to show themselves as a perfect choice to costumers and they should try to do this in a down economy because it has more superiority. Furthermore, advertising provide valuable information about products and services in an efficient way. In this way, it helps the advertising economy run smoothly and also help keeping the price low. In conclusion, advertising can affect economic growth easily and this effect will increase in the …show more content…
Advertising has incredible power on effecting to people. Especially children are affected easily from advertisements. In other hand, owners use advertisements as a easy way to deceive people, so nowadays, advertising is far from harmless. There are many people who were arrested from this kind of deceiving. Warner-Lambert was one of them. He was arrested by FBI in 2012 to lead some consumers to believe their product was an effective preventative for colds. This kind of problem is the worst side of misinformation, but this is not all of them. Sometimes misinformation is about the price of products. For example, you cannot find prices as same which you saw on TV. Sometimes this becomes people's own mistakes because they know the laws against the false advertisements but in most cases, they don't care about this and don't want to bring a lawsuit. In the past year, one girl brought a lawsuit against one advertisement which is false advertisement and she could win compensation. In short, misinformation is the one of the disadvantages of advertising, so we must be more careful while getting information from

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