Essay On Five Star Hotel

1022 Words 5 Pages
Register to read the introduction… Promotion, as a general term, includes all the ways available to make a product and/or service known to and purchased by customers and …show more content…
Strategies Ø Renovation- Shangri-la authorities and share holder investing on the renovation to upgrade the hotel to a new level and concept to attract the customer Ø Training- this is apply to all staff in order to achieve a proper standard of five stars hotel. With this training such as hospitality service, additional languages and many more will motivate the staff to achieve a highe Current situation Shangri-la rasa sayang is having the problem to attract the guest since the tsunami tragedy that occur in southeast asia. With the tragedy, there is a decreasing amount of guest that visited to Shangri-la. To encounter this problem, Shangri-la has come with a new strategy and promotion to attract customer and potential guest for new marketing. Strategies Ø Renovation- Shangri-la authorities and share holder investing on the renovation to upgrade the hotel to a new level and concept to attract the customer Ø Training- this is apply to all staff in order to achieve a proper standard of five stars hotel. With this training such as hospitality service, additional languages and many more will motivate the staff to achieve a highe 22:40 motivate the staff to achieve a higher level. Ø Searching for new level of marketing or …show more content…
22:41 Analysis Although there are promotion have been made but there are still some weakness that occur during the promotion nevertheless there are some strength. Here are the analysis of strength and weakness for the promotion. Strength- during the promotion, percentage of incoming guest is increasing and certain people in the main target of the marketing showing their interest in dealing business with the hotel. As for the hotel, after the renovation will increasing the hotel reputation and reduce some of the maintenance of the hotel. Weakness-there are still some weaknesses found in the promotion. Firstly is the money, a lot of it will be use to invest on promotion, renovation and publicity. Secondly is the time, for the renovation to upgrade certain part of the hotel will take quite a long time to finish. Thirdly is lack of knowledge in advertising the hotel, where sales and marketing department should concern in order to achieve a good sales is doing a good publicity and promotion for hotel. Proposal How to overcome the weakness:- Ø Motivate and training the staff to ensure the quality

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