Well, to answer this question we must think about things like: other points of view, different opinions, importance of information, somewhat challenging. Today it is filtered by importance and number of clicks done for search certain information. After UK’s vote to leave EU many people were shocked with the results where expectations were entirely opposite what they expected.
“In the aftermath of the UK’s vote to leave the EU and Donald Trump’s victory in the US election, many who expected the results to go the other way were left shocked. How could this happen when almost everyone they knew had backed the other side?
If they’d been paying attention to Eli Pariser back in 2011, they might have realised their …show more content…
This phrase was said by Pariser a decade ago, today a real example and results are given, what he said about echo and personal information tailoring back in 2011. It was an example and it is only a warning.
Drake Baer continue research and comes up with very illustrative scenario why Donald Trump won election and people didn’t see it coming.
Donald Trump’s victory is blindsiding, like stepping into a crosswalk and getting slammed into by a delivery guy cycling the wrong way down a one-way street. This is because, as media scholars understand it, we increasingly live in a “filter bubble”: The information we take in is so personalized that we’re blind to other perspectives. It simultaneously explains why Trumpism has flourished and why so many of us are insulated from it. , says Drake Baer.
He pictures the whole situation, where certain amount of people had absolutely no idea what other side of barricades are thinking about Trump, what are motives to vote for him but not Clinton. If we take Facebook feed, it shows less than tenth of what we could see in newsfeed. Facebook filters do not show any your friends activity which is not your frequent interest in. Usher-Layser, Nikki describes Facebook filters like