Essay On Consumer Decision Process Model

Decent Essays
The Consumer Decision Process Model For any business to succeed, they need to understand the needs of the consumers that they are serving. Convenience is one major need that many consumers have but often go unmet. Convenience is defined as “something (as an appliance, device, or service) conducive to comfort or ease” (Convenience, 2016). Services or goods offered to consumers must serve a purpose and must make life easier for those who are investing their hard-earned money. This is how businesses create customer loyalty which are the type of customers that not only will come back repeatedly, but they will tell all their family and friends which is free marketing. All it takes is to understand what service convenience means and what it takes …show more content…
Within these six steps are the processes most people go through to make their decisions on their small or large purchases. We all ask ourselves a set of questions before each purchase; it only depends on how much time is spent on each item. A consumer would not spend nearly as long thinking about the purchase of a notebook as they would the purchase of a laptop computer. We first recognize our needs, analyze any information we can find on the product or service in question, evaluate whether the product or service is worth the price or if it is necessary, and then you make your decision to purchase. Once you purchase, the process does not end. Consumers continue to evaluate services and products even after the goods have been paid for and decide when it is time to dispose of it and buy a new one (Tanner & Raymond, …show more content…
They recognized the needs of their shoppers which is convenience. Walmart truly focused on convenience orientation which is what made this service flourish. Convenience oriented consumers are those who “seek to accomplish a task in the shortest time with the least expenditure of human energy” (Berry, Seiders, & Grewal, 2002). They knew that consumers would analyze the necessity of this service and without any additional service fees, it made it even more appealing making it worth the price and convenience which leads their customers to choose this service, tell others about it, and in return, Walmart receives free marketing, less congestion in their stores, and is now a leading competitor in the grocery store

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