• Find out investment options to promote CSR.
• Business Employees involvement in CSR.
• To focus on advertising options to promote CSR.
• Impact of primary education on CSR.
The data has been collected in form of survey forms to understand the knowledge, feeling, views, experience and understanding of CSR. …show more content…
Before there was issue how companies are promoting poverty but after the mandatory CSR Act in India thinking towards companies have changes and also Companies are becoming role model in reduction of poverty. Big and small Companies including NGO taking initiative to work towards poverty (Prieto‐Carrón, Lund‐Thomsen, Chan, Muro, & Bhushan, 2006). The study on based of the comparative perspective globalization and the extension of global multinational enterprises ( 'MNEs ') across countries are the main concern of the CSR(Williams & Aguilera, 2008). Many firms are contributing in CSR. Some firms are contributing in sector of education, health and environment and some are contributing in one and more sectors. According to study Nestle/ TCS/MRF are contributing in Health sector, IBM/TCS/ITC are contributing in education sector and IBM/MARUTI/MRF in Environment sector (Chopra & Marriya, …show more content…
India is a development country and there are many issues and areas still need to focus. Many companies have been doing charity work as volunteer and also they are part of the mandatory CSR Act.
According to (Aggarwal) CSR is known from ancient times in India. Business owners from different religions spent their wealth purely on charitable bases by setting up temples and promoting religious conduct etc. Hinduism and CSR- the sellers and merchants charged a specific amount from the buyers and use it for charitable purposes (dharamada).They also give donations or food to the poor people. Sikhism and CSR- Sikhs keep their 10% of earning (daashant) and share it with poor people. Islamism and CSR- a portion of their earnings is to be spent on poor as donation and that portion is known as Zakkat.
Past research has mostly done a study of CSR status within India but there is lack of recommendation of CSR promotion. Our objective is to find out a recommended promotion and investments option for Indian big and small companies working towards