Big Rock Brewery Strategic Audit

Superior Essays
Working on the Big Rock Brewery project provided me with a great opportunity to apply both tangible and intangible knowledge obtained through the MBA program into a practical scenario. This enabled me to understand and witness how much I have grown and developed on a professional level during my past two years in the program. Prior to completing this project, most of the skills and knowledge obtained through the program was generally applied to various cases which included historical and hypothetical scenarios. Because the project associated with Big Rock Brewery revolved around a stagnated and highly competitive beer industry that the company is currently experiencing, the project forced me to continuously consider all the variables involved …show more content…
Using this template, we were able to consolidate a business plan proposal that we subsequently presented to the Marketing Director at Big Rock Brewery. Although the project proposal was accepted with great enthusiasm from the representatives at Big Rock Brewery, it would have been more beneficial to set up a preliminary meeting with the Marketing Director. This would allow the group to create a project plan together with the primary stakeholders that would prove to be more beneficial and practical in the sense that it would provide Big Rock with more value. It was not until after the initial meeting with Big Rock that we understood that many aspects in the proposed project plan was irrelevant in the sense that it would not provide new information or additional value to the organization. More specifically, as per the strategic audit template, a current situational, industry and environmental analysis was not necessary in the final report. Essentially, this was all information that Big Rock already possessed. Furthermore, it was not necessary to engage in more primary research to determine Big Rock’s current consumer perception as Big Rock had recently hired a third-party marketing consulting firm to accumulate the necessary data. What was more important to Big Rock, was to obtain a third-party opinion on how to interpret the data and what strategic recommendation and …show more content…
Most importantly, it is the intangible skillsets that I have developed that will prove to be even more important than the direct knowledge and skills that I have obtained in the program. Prior to the MBA program, I did not have the opportunity to work with such a diverse group of individuals and when grouped with these individuals, it did not only force me to become more adaptable. For example, during our group’s brainstorming session, there were multiple occasions in which the group engaged in debates due to conflicting ideas and suggestions. However, the ability to adapt and compromise led to the most ideal decision in a timely and effective manner. Another intangible skillset that this project allowed me to put into perspective is the development of my interpersonal skills. When conducting any form of business, I realize that it does not matter how intellectual I become if I cannot effectively articulate my thoughts or possess a higher level of emotional intelligence. Because this project allowed me to work in the role of a consultant for a reputable client such as Big Rock, it allowed me to practice my interpersonal skills in a professional environment outside of the classroom and my traditional working environment. Based on the

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