With such a visual society is beauty only influence by just the color? If we look at American beauty we are constantly bombarded with what perfection should look like and if those standards aren’t met there is a multibillion dollar global industry of health and fitness with the willingness to sell anything with a promise of perfection yet that promise doesn’t stop there it continues down with an assurance of changing the complexity of skin tone by whitening it. However, if we compare …show more content…
Therefore, skin bleaching is a worldwide phenomenon emulating beauty standards brought forth from the media equating beauty with self-worth where even models are often times white washed by the media in order for advertisers to appeal to a broader diversity groups. Asian women have been caught in this whirlpool of skin bleaching their “yellow” tone skin due to a high demand of a white porcelain look. This preference might be due to the mid-nineteenth century in which higher class would put on a white-lead powder cosmetic a representation of their elite