Quickly a formula arose for creating successful black films, and a torrent of such films hit theaters everywhere. The formula was to have a hypermasculine, dangerous, and individualistic black hero as protagonist, and to imbue the film with the hottest trends in music, fashion, slang, and attitude. Employing this formula gave success to films such as Shaft, Sweet Sweetback’s Badasssss Song, and Superfly. The era of popular blaxploitation films lasted from about 1970-1975, but the impact of that era extended much longer. Black audiences established that they mattered, and that in turn gave rise to many African American celebrities like Eddie Murphy, Danny Glover, Laurence Fishburne, and Billy Dee
Quickly a formula arose for creating successful black films, and a torrent of such films hit theaters everywhere. The formula was to have a hypermasculine, dangerous, and individualistic black hero as protagonist, and to imbue the film with the hottest trends in music, fashion, slang, and attitude. Employing this formula gave success to films such as Shaft, Sweet Sweetback’s Badasssss Song, and Superfly. The era of popular blaxploitation films lasted from about 1970-1975, but the impact of that era extended much longer. Black audiences established that they mattered, and that in turn gave rise to many African American celebrities like Eddie Murphy, Danny Glover, Laurence Fishburne, and Billy Dee