Reaction Paper ~ The Documentary Affluenza 1997
The documentary Affluenza has influenced my views about spending money in multiple ways; for example, the documentary has introduced me to the marketing behind all these products and how advertisements have become a serious influence on everyday people. With this knowledge and understanding I have become more aware of the tricks these companies advertise to promote their products, with this knowledge kept in mind, I’ll be able to comprehend whether a product is truly necessary or if it’s just the marketing behind it makes me believe it’s truly necessary even if it’s not.
The problem is that advertisement tries “to meet none material things through material ends”. For example, advertisements …show more content…
Marketing has completely changed adolescence’s views about themselves because as they get older they seek esteem in clothes, shoes, accessories, bags and other products that are advertised so they can fit in and they believe that the world owes them these things.
Adolescents aren’t mature enough to fully comprehend how these big brands market specifically their age group because they understand that children at that age are very vulnerable and they believe that dressing in the “trendy“ clothes will get them more friends and helps them raise their self-esteem. Which isn’t completely a bad thing because having a high self-esteem is good however it is affecting these teens in a negative way because they are starting to grow accustomed to spending whatever money they have or their parents have on fitting in and buying the latest clothes and shoes so they don’t feel left out. And if they can’t afford it, they believe that they aren’t good enough which will negatively influence them for the rest of their life. And when something is used once or twice teens and adults just throw it away as soon as the next new thing comes out. For example, teens and adults upgrade as soon as the new phone, clothes, cars, etc. come