Whether sexualized or using erotic capital, both would lead to sexual objectification. When women use their erotic capital, they have the possibility of an increase salience of sexual activity, because it is what is demanded. Sexual objectification could happen while erotic capitalism occurs, that is why there is no arrow directed from erotic capital to sexual objectification or vice versa. On the other hand, sexualization of women in media also leads to sexual objectification because women do not have control over whoever views the media content. This objectification can be directly connected to self-objectification due to the women's constant self-check or self-surveillance.The dotted arrow from sexual objectification to self-objectification implies that being sexually objectified does not automatically mean a woman is objectifying herself. However, another path from the sexualization of women in mediacan pass through the internalization of appearance ideals to self-objectification because there is a possibility that women would internalize the appearance ideals when they are sexualized. The arrow from internalization to self-objectification is not dotted because when a woman is sexualized but she internalizes the appearance ideals that the society demands, she is involved in self-objectification, meaning she objectifies …show more content…
When R-breezy page posts a video involving a woman, who sensually dances or wears suggestive clothes, a number of sexual comments are being left by several viewers, thus, making them sexually objectified (APA, 2007b). These women begin to internalize their sexual objectification experiences leading them to self-objectification—either they are aware of it or they are unknowingly becoming objectified.The researchers have come up with an integrated operational model shown in figure 4 which comprises the contexts of objectification theory, erotic capital, and the variables of the