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Erik Olin And Joel Rogers Hyper-Consumerist Society

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According to Erik olin and Joel Rogers consumerism is the idea that in order to reach happiness and to be complete it is necessary to consume material godos. For erik olin and Joel Rogers the centre of happiness is the act of consume and posses material godos.“The more you buy the happier you will be”(Norton August 2001).

This chapter also show and explain that American society is an important example of Hyper-consumerist society (Erik oline wrigth and Rogers 2001) .due to the amount of advertisement that they are exposed to,such as on billboards,newspapers,magazines,radio,TV,etc.

Advertisement companies use different methods to attract people,.First they try to sale the idea of a “perfect life” if you buy their product . Second they

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