Perfection: Do We Need an Epi-Do-Over?
Perfection is the disease of a filter-dependent, self conscious generation of teenagers. They obsess over having flawless hair, flawless bodies, flawless teeth and flawless skin, but they are never able to truly escape their flaws. Imperfection is inevitable, but many people are not content in accepting that reality, especially adolescents struggling with puberty and acne. In a nation that is entirely consumed by the obsession of perfection, the Epiduo advertisement blatantly targets the perfection obsessed teens by recognizing imperfections and offering a solution to make those flaws disappear.
Just as most teenagers would attack a pimple to get rid of it anyway they can, the teenage girl in the ad is …show more content…
A purple bar with the play, pause, and volume symbols horizontally splits the page in half. If someone were not a part of the digital age, he may not be familiar with the meaning of the symbols, but since most teenagers reading Seventeen magazine are tech-savvy, they understand that these symbols are universal jargon the technological world. The text in the teal and purple text boxes are captions for the video. The purple bubble is the first caption and from the girl. According to the sad face emoji in the caption, the “force field facial” did not work the way she hoped it would. The next text bubble responds with, “It’s time for an Epi-Do-Over.” The words are written in all caps as a reply to the subject’s comment about her home remedy. By telling her to start over, this phrase almost mocks the girl’s attempt to rid herself of acne with magnets. The small text message dialogue could easily be a text conversation between two teenage friends. They use emojis, all capital letters, and a mildly sarcastic tone. The “advising friend”, or the person promoting Epiduo, recognizes that the teenage girl desires to be perfect and offers a solution: to simply start her face care regimen over and try again with Epiduo. This play on words also sounds like the word “makeover”. The ad perpetuates the stereotype that girls love makeovers and are obsessed with outward beauty. It states that Epiduo is the only makeover the girl
Perfection is the disease of a filter-dependent, self conscious generation of teenagers. They obsess over having flawless hair, flawless bodies, flawless teeth and flawless skin, but they are never able to truly escape their flaws. Imperfection is inevitable, but many people are not content in accepting that reality, especially adolescents struggling with puberty and acne. In a nation that is entirely consumed by the obsession of perfection, the Epiduo advertisement blatantly targets the perfection obsessed teens by recognizing imperfections and offering a solution to make those flaws disappear.
Just as most teenagers would attack a pimple to get rid of it anyway they can, the teenage girl in the ad is …show more content…
A purple bar with the play, pause, and volume symbols horizontally splits the page in half. If someone were not a part of the digital age, he may not be familiar with the meaning of the symbols, but since most teenagers reading Seventeen magazine are tech-savvy, they understand that these symbols are universal jargon the technological world. The text in the teal and purple text boxes are captions for the video. The purple bubble is the first caption and from the girl. According to the sad face emoji in the caption, the “force field facial” did not work the way she hoped it would. The next text bubble responds with, “It’s time for an Epi-Do-Over.” The words are written in all caps as a reply to the subject’s comment about her home remedy. By telling her to start over, this phrase almost mocks the girl’s attempt to rid herself of acne with magnets. The small text message dialogue could easily be a text conversation between two teenage friends. They use emojis, all capital letters, and a mildly sarcastic tone. The “advising friend”, or the person promoting Epiduo, recognizes that the teenage girl desires to be perfect and offers a solution: to simply start her face care regimen over and try again with Epiduo. This play on words also sounds like the word “makeover”. The ad perpetuates the stereotype that girls love makeovers and are obsessed with outward beauty. It states that Epiduo is the only makeover the girl