2.1 Company Analysis
Tesco’s vision is to be the most highly valued business by: the customers they serve, the communities in which they operate, their loyal and committed colleagues and of course, their shareholders. The mission of Tesco is they make what matters better, together. The new value of Tesco is they use their scale for good.
Tesco is mainly focuses on mass marketing strategy which is the strategy that a firm ignores market segment differences and appeals the whole market with one offer or one strategy. Tesco serve as many customers as they can, did not differentiate the type of customers to serve. Mass marketing usually use radio, television and newspapers as the media to reach broad audience. Tesco often make an advertisement …show more content…
The global political factors are greatly influence the performance of Tesco such as tax rates, acts of legislation and the stability of the country it operates in. For example, according to the Malaysian government’s policy, the grocery shops or hypermarkets are prohibited to sale alcohol to people under age of 18. Thus, Tesco Malaysia has to set aside the alcohol from the food and the daily products. Legislations also directly affect the performance of Tesco. In Malaysia, government has a very tight control on media for broadcasting of commercials and advertisements. Tesco must follow the advertising code and code of ethics when operates in Malaysia. The advertisement about the products of pork, liquor, and products with unacceptable images is banned by the government. Government also strictly prohibited the advertisements related to exposure of body parts and anti social content like foul language and religious comparisons. Advertisements related to food and drink products must highlight the importance and necessity of balanced diet to the …show more content…
In addition, sharply lower operating costs and higher rental income from tenants, pre-tax profit rose by 50.6% year-on-year to RM131.8 million in FY2014. Tesco Malaysia will expand three stores recently, two stores in FY2014 and one store in 1HFY2015, bringing the total number of standalone to 50 stores. While Tesco Malaysia face high cash flow from operations to RM412.5 million compared to FY2013 which is RM380.6 million, the company continued to rely on financial support from the Tesco group to meet its financial
Tesco’s vision is to be the most highly valued business by: the customers they serve, the communities in which they operate, their loyal and committed colleagues and of course, their shareholders. The mission of Tesco is they make what matters better, together. The new value of Tesco is they use their scale for good.
Tesco is mainly focuses on mass marketing strategy which is the strategy that a firm ignores market segment differences and appeals the whole market with one offer or one strategy. Tesco serve as many customers as they can, did not differentiate the type of customers to serve. Mass marketing usually use radio, television and newspapers as the media to reach broad audience. Tesco often make an advertisement …show more content…
The global political factors are greatly influence the performance of Tesco such as tax rates, acts of legislation and the stability of the country it operates in. For example, according to the Malaysian government’s policy, the grocery shops or hypermarkets are prohibited to sale alcohol to people under age of 18. Thus, Tesco Malaysia has to set aside the alcohol from the food and the daily products. Legislations also directly affect the performance of Tesco. In Malaysia, government has a very tight control on media for broadcasting of commercials and advertisements. Tesco must follow the advertising code and code of ethics when operates in Malaysia. The advertisement about the products of pork, liquor, and products with unacceptable images is banned by the government. Government also strictly prohibited the advertisements related to exposure of body parts and anti social content like foul language and religious comparisons. Advertisements related to food and drink products must highlight the importance and necessity of balanced diet to the …show more content…
In addition, sharply lower operating costs and higher rental income from tenants, pre-tax profit rose by 50.6% year-on-year to RM131.8 million in FY2014. Tesco Malaysia will expand three stores recently, two stores in FY2014 and one store in 1HFY2015, bringing the total number of standalone to 50 stores. While Tesco Malaysia face high cash flow from operations to RM412.5 million compared to FY2013 which is RM380.6 million, the company continued to rely on financial support from the Tesco group to meet its financial