Essay On Kellogg's Environmental Scanning And Industry Analysis

Decent Essays
Environmental Scanning & Industry Analysis:
The Kellogg’s company does a good job of scanning the environment. Globally they are committed to using resources efficiently in an effort to preserve the planet. Climate change is a core focus for their business. They have taken initiatives to reduce greenhouse gases sixty five percent by the year 2050. They have taken this same challenge to their suppliers and are committed to helping them reduce their levels by fifty percent as well. Product safety is of utmost importance; Kellogg’s conducts regular supplier audits to ensure their products comply with food safety and government regulations.
The Kellogg’s Company recognizes that people are eating healthier. In order to remain competitive they
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This will allow them to increase their production, which will increase their revenue. The end result will be an improvement in their quality of life. Internally, the employees are their most important resource. Kellogg’s has developed a program called, “K Power To Grow” which encourages education, skill and leadership development for internal growth to drive the success of the Kellogg’s company for the future.
The Kellogg’s company is expecting a neutral growth rate in 2016 for sales and operating profits, this does align with their overall 2020 Strategic Growth Plan (Kellogg’s).
The Kellogg’s Company is the top leading business when it comes to breakfast cereal throughout the world. They hold second place for cookies and other types of snacks and are the leader in North America for frozen foods. They strive to remain competitive and are constantly looking at the Industry around the world to maintain their spot at the
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In 2015 they initiated the “Stir it Up” campaign which focused on preparing cereal in a different way. Restaurants have been featuring Kellogg Cereal Bar menus with the main ingredient being cereal such as Rice Krispies, Raisin Bran and Special K. They launched a three day event in New York City called the “Recharge Bar” which featured snacks that can be made with cereal (Taylor, 2015). They also feature a rewards program where you can collect points, get rewards, are given special offers, promotions and exclusive coupons for being a member.

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