Environmental Scan Essay

929 Words Oct 19th, 2012 4 Pages
Environmental Scan Nanette Guffey MGT/ 498 – Strategic Management Richard Haines September 17th, 2012

Environmental scanning is an organization’s strategic management and is actual important to the corporation. Environmental scanning is getting-together data for the external and the internal of the company. A SWOTT is the paramount technique to gather the data. A SWOTT is defining the strengths, weaknesses, opportunities, threats, and trends of the business. Environmental scanning can be defined as the procedure of collecting, examining, and
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Nike also uses publicity, surveys, and profiles that are external and internal measurements. Coca-Cola recently appointed the risk enterprise manager with in the business to focus on risk management and identify strategic goal and will to address political business risk. Coca-Cola is now striving to collect data for every passing year and compared to the improvement of the company for future reference. The company is on their way to a stronger effort to report company risk from their 2010 annual report form 10 – K. How effective are the measurement guidelines
Nike's measurements consist of business growth strategy to remain the top selling Corporation in the world of their products. Hiring external companies to do their measurement guidelines has the advantage of professional companies to keep up with the demand of being the number one company. Nike is comparative or new and innovation for designing products and maintaining energy sources to run Nike's global business. Aligning strengths and opportunities Nike continues to grow the growth of the company.
With the Coca-Cola Company their goals and measurements are still a work in process. The companies has made strong efforts in a number of company risk management strategies and also believe that the companies commitment is meaningless without

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