Essay on Environmental Scan

669 Words Dec 14th, 2008 3 Pages
Running head: Environmental Analysis

Environmental Analysis
Abstract
An organization is a creature of its environment. Its very survival and all of its perspectives, resources, problems, and opportunities are generated and conditioned by the environment. Thus, it is important for an organization to monitor the relevant changes taking place in its environment and formulate strategies to adapt to these changes (2007,Web-articles). In other words, for an organization to survive and prosper, the company must master the challenges of the ever-changing political, economic, technological, social, and regulatory environment. By performing an environmental scan and analysis for The Coca Cola Company, this will provide a framework to
…show more content…
Despite this, it is believed that the company's valuation is fundamentally sound. This ratio expansion resulted from the fact that even though Coca-Cola is today a much larger company, its growth rate has actually accelerated substantially. It is believed that such tremendous appreciation has been driven by the market's increased awareness and confidence in The Coca- Cola Company’s ability to continue to achieve double-digit earnings growth well into the 21st century. The Coca- Cola Company’s is the fastest growing and most consistent performer of all the large-cap consumer stocks. The company has continuously delivered venture capital-type returns with the relative low risk of a mature, extremely well managed and highly focused global enterprise. To accomplish this, The Coca- Cola Company has maintained respectable growth in established markets while committing substantial investments to emerging markets. The Coca- Cola Company continues to successfully realize the rapid growth and high margins available in these markets (1993, Research Reports). An increased consumer preference for healthier soft drinks is one indicator that will affect The Coca Cola Company because their consumers are becoming more health conscious and want to consume healthier beverages. The Coca-Cola Company is committed to making a

Related Documents