Environmental Scan Paper

1551 Words Dec 17th, 2015 7 Pages
Environmental Scan Paper
MGT/498
July 22, 2015

Environmental Scan Paper

The evaluating, monitoring, and disseminating of information from internal and external environments to key people within the corporation is called environmental scanning. (Wheelen and Hunger. 2010) Environmental scanning helps an organization identify relevant factors and use those factors to obtain a competitive advantage within the environment. The author will discuss how an organization creates value and sustains a competitive advantage through strategies. How an organization measures success to identify the effectiveness of a strategy. The author will identify the strategies of various companies and identify tactics that make the company successful.
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Apple Inc. was started in 1976 and incorporated in 1977. The company markets and designs electronic devices to include: personal computers, consumer electronics, computer software, iPad, iPhone, and the iPod. The main competitive advantage of Apple is its marketing and customer service. The organization markets how its product line will enhance its customer's lifestyle. The company keeps its product line relatively small and only sells products that will generate profits. The product lines that Apple creates stay in the markets for longer periods of time and are priced to be competitive within the industry. The company doesn't go to trade shows and give its competitors information on its new products. The company hosts events that show the products and concepts that are going to be available immediately. Apple rewards its employees for contributing to the organization's success and maintains a highly talented workforce.
Amazon is an online book retailer that sells various other products at competitive prices. Amazon is completely online based and doesn't have a storefront that reduces cost. Amazon warehouses are located in a central location so that the organization can reduce cost on postage and rent. Amazon allows consumers to sell used books online that are shipped directly to customers that want the book. Independent vendors sell various products on Amazon and ship

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