Environmental Conservation Essay

2468 Words Feb 10th, 2012 10 Pages
A Room with a Viewpoint:
Using Social Norms to Motivate
Environmental Conservation
In Hotels
Research Evaluation
John E. Robinson
27 November 2009

A Room with a Viewpoint: Using Social Norms to
Motivate Environmental Conservation
In Hotels The authors of this article identified the efforts towards building the research conducted while attempting to theorize a study involving environmental conservation among hotel patrons and the reuse of towels. The purpose of this essay is to articulate whether the study provided a theoretical framework; relevant variables; a sufficient hypotheses; a research design; an adequate sized sample; properly sanctioned research; consistent means of data collection and data analysis; and a
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Businessmen and women would be required to attend meetings, seminars and briefings which could require more showers. Whereas, the subjects on vacation may spend more time at the pool or sightseeing spending less time in the hotel room and more time on the town. The study could have provided the number of showers or baths each person took in each room and could have defined the term ‘reuse’. What is ‘reuse’? Is it using the towel more than once a day determining how many showers were taking a day, or is it using the towel more than one day regardless of how many showers were taken in a day? Then, the question would be, “How many days did the patron use the same towel? Or, how many towels did the patron use in one day? Another important variable that could have assisted in the efficiency of the study would be to determine how many people were staying in the selected rooms. There are many variables that could have been utilized to validate the study. These are just a few of the variables that could have been used for the study that were not used. However, determining the best variables is dependent upon the desired outcome. [ (Trochim, 2006) ] In this research design, there should be basic variables considered due to the nature of the study and the required data needed to initiate the study. Without the relevant variables, the study remains over-generalized;

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