Register to read the introduction…
Its very survival and all of its perspectives, resources, problems, and opportunities are generated and conditioned by the environment. Thus, it is important for an organization to monitor the relevant changes taking place in its environment and formulate strategies to adapt to these changes (2007,Web-articles). In other words, for an organization to survive and prosper, the company must master the challenges of the ever-changing political, economic, technological, social, and regulatory environment. By performing an environmental scan and analysis for The Coca Cola Company, this will provide a framework to maximize opportunities and allocate the essential resources in anticipation of environmental
…show more content…
With a base Atlanta, Georgia, Coca Cola sells concentrated forms of its beverages to bottlers, which then produce, package, and sell the finished products to retailers. The Coca-Cola Company sells over 400 different products and operates in over 200 countries (1974, The Coca-Cola Company). Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day (2008, Reliable …show more content…
This ratio expansion resulted from the fact that even though Coca-Cola is today a much larger company, its growth rate has actually accelerated substantially. It is believed that such tremendous appreciation has been driven by the market's increased awareness and confidence in The Coca- Cola Company’s ability to continue to achieve double-digit earnings growth well into the 21st century. The Coca- Cola Company’s is the fastest growing and most consistent performer of all the large-cap consumer stocks. The company has continuously delivered venture capital-type returns with the relative low risk of a mature, extremely well managed and highly focused global enterprise. To accomplish this, The Coca- Cola Company has maintained respectable growth in established markets while committing substantial investments to emerging markets. The Coca- Cola Company continues to successfully realize the rapid growth and high margins available in these markets (1993, Research Reports). An increased consumer preference for healthier soft drinks is one indicator that will affect The Coca Cola Company because their consumers are becoming more health conscious and want to consume healthier beverages. The Coca-Cola Company is committed to making a positive mark on its communities it servesand minimizing
With a base Atlanta, Georgia, Coca Cola sells concentrated forms of its beverages to bottlers, which then produce, package, and sell the finished products to retailers. The Coca-Cola Company sells over 400 different products and operates in over 200 countries (1974, The Coca-Cola Company). Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day (2008, Reliable …show more content…
This ratio expansion resulted from the fact that even though Coca-Cola is today a much larger company, its growth rate has actually accelerated substantially. It is believed that such tremendous appreciation has been driven by the market's increased awareness and confidence in The Coca- Cola Company’s ability to continue to achieve double-digit earnings growth well into the 21st century. The Coca- Cola Company’s is the fastest growing and most consistent performer of all the large-cap consumer stocks. The company has continuously delivered venture capital-type returns with the relative low risk of a mature, extremely well managed and highly focused global enterprise. To accomplish this, The Coca- Cola Company has maintained respectable growth in established markets while committing substantial investments to emerging markets. The Coca- Cola Company continues to successfully realize the rapid growth and high margins available in these markets (1993, Research Reports). An increased consumer preference for healthier soft drinks is one indicator that will affect The Coca Cola Company because their consumers are becoming more health conscious and want to consume healthier beverages. The Coca-Cola Company is committed to making a positive mark on its communities it servesand minimizing