EnviroBounce basketballs are made from 80% recycled and plant-based materials. Old, discarded basketballs are melted down and used in the inner liners of the ball, as well as in the grip lines. EnviroBounce basketballs also feature Enviro-Grip Technology, a durable outside covering that is intertwined with a strong, plant based plastic, slowing the loss of grip. The balls also come pumped to a perfect pressure with a nitrogen compound. The molecules of this compound are larger than normal air molecules and cannot escape through the ball’s 2 inner rubber liners. At EnviroBounce, we ensure all our products sourced in third world countries are made in factories with suitable conditions, work hours, and wages.
EnviroBounce’s target market is …show more content…
I have to sell it at a higher price than Spalding’s “NeverFlat” because it costs me more to make my product. But, I’m selling it at the price of Wilson’s classic Evolution Game Ball because it is definitely the most popular product Wilson sells. EnviroBounce has an advantage though, because the evolution game ball has no significant special features, whereas we do. For the same price, consumers can get so much more than just a plain old basketball. They can get an environmentally friendly ball with an extremely durable grip that never loses its air.
I chose $59.99 as the price because the .99 gives consumers the feeling that they are getting a product at a lower price, when in reality they aren’t really. Also, the higher price makes establishes EnviroBounce as a high quality brand.
The multiple unit pricing strategy is used by EnviroBounce as well. If you buy a team set of basketballs, you get a discount of $100.
To promote my product through sales promotions, I would use incentives like a free eco-friendly water bottle with each purchase of an EnviroBounce basketball. Also, coupons for 10% off their next EnviroBounce purchase could also be given to consumers. EnviroBounce has a team package deal as well. If you buy a team set of basketballs, you get a discount of …show more content…
They are influential in the basketball world and endorsing our basketballs would be very helpful.
To personally sell EnviroBounce, I would go to basketball games and hand out flyers or water bottles to promote the name. Handing these things out at a basketball game rather than on a mall or sports store ensures that my target market is reached. Also, I would go speak to different basketball coaches and tell them about EnviroBounce’s features.
On a larger scale, I would advertise EnviroBounce through billboards in the mall near sports stores such as Sportchek and Dick’s Sporting Goods. I would also have commercials on sports channels TSN and BTN Basketball during game times. 2 other ways I would advertise EnviroBounce are endorsements with large basketball associations, and magazine ads in Sports Illustrated.
An economic factor that may affect EnviroBounce is that the basketball market is currently at a standstill; it is not growing or
EnviroBounce’s target market is …show more content…
I have to sell it at a higher price than Spalding’s “NeverFlat” because it costs me more to make my product. But, I’m selling it at the price of Wilson’s classic Evolution Game Ball because it is definitely the most popular product Wilson sells. EnviroBounce has an advantage though, because the evolution game ball has no significant special features, whereas we do. For the same price, consumers can get so much more than just a plain old basketball. They can get an environmentally friendly ball with an extremely durable grip that never loses its air.
I chose $59.99 as the price because the .99 gives consumers the feeling that they are getting a product at a lower price, when in reality they aren’t really. Also, the higher price makes establishes EnviroBounce as a high quality brand.
The multiple unit pricing strategy is used by EnviroBounce as well. If you buy a team set of basketballs, you get a discount of $100.
To promote my product through sales promotions, I would use incentives like a free eco-friendly water bottle with each purchase of an EnviroBounce basketball. Also, coupons for 10% off their next EnviroBounce purchase could also be given to consumers. EnviroBounce has a team package deal as well. If you buy a team set of basketballs, you get a discount of …show more content…
They are influential in the basketball world and endorsing our basketballs would be very helpful.
To personally sell EnviroBounce, I would go to basketball games and hand out flyers or water bottles to promote the name. Handing these things out at a basketball game rather than on a mall or sports store ensures that my target market is reached. Also, I would go speak to different basketball coaches and tell them about EnviroBounce’s features.
On a larger scale, I would advertise EnviroBounce through billboards in the mall near sports stores such as Sportchek and Dick’s Sporting Goods. I would also have commercials on sports channels TSN and BTN Basketball during game times. 2 other ways I would advertise EnviroBounce are endorsements with large basketball associations, and magazine ads in Sports Illustrated.
An economic factor that may affect EnviroBounce is that the basketball market is currently at a standstill; it is not growing or