Entry Strategy for Himalaya in Vietnam Essay

1875 Words Jan 2nd, 2013 8 Pages
Entry strategy for Himalaya in Vietnam | Group Assignment (Group 2B) | | | 12/08/2012 |

The Himalaya Company- Introducing our Animal Healthcare line in Vietnam
Market study and entry strategy:
The Himalaya Drug Company has been in the market of phtyo-pharmaceuticals for animal healthcare for quite a few years now. As compared to most other organizations which are in the chemical products segment, Himalaya’s products are created completely from natural products. They manufacture and export drugs for livestock, Poultry, Aquaculture, and domestic pets. As of today, the organization is expanding its market share within India and exports to over 82 countries.
Target Country:
We will be researching the feasibility of entering
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Considering all these factors, farmers and industrial firms might be quite interested in cheap and flexible healthcare solutions for increasing their productivity and keeping costs down. Also, the market being relatively untapped, will have fewer players and increased market share for us pending the launch of the product.

PESTLE Analysis
Political Analysis:-
Political factors play a crucial role when deciding the investment strategy or new markets. A politically stable country with sound regulations and laws are a much attractive and safer investment bet. According to the A.T.Kearney index Vietnam ranks second in the top investor preferences. The government is encouraging foreign investment to help the country’s economy grow. This is being well accepted by the market and foreign investors. The government has been encouraging investment in the poultry industry too. It is expected to grow by 38% by 2020. Therefore a lot of ancillary industries like animal healthcare are also on a rise. Due to the severe shortage of investment in this sector the laws have also become more investor friendly.
Economic Analysis:-
The economic conditions in Vietnam have undergone a significant transformation post the 1970 war. The once politically isolated and economically backward economy had transformed itself and has been focusing on growth. The government has been striving to drive economic development. It has also worked towards developing political

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