Entry Mode for Tata Nano in Hungary Essay

1480 Words Dec 1st, 2012 6 Pages
Table of Contents
Executive Summary 2
Product 12
Price 12
Place and Promotion 13
Branding 13
Segmentation 13
Targeting 14
Positioning 14
Differentiation 14
Conversion model: 14

Executive Summary

The organization

Product/Service

Market Opportunity Analysis

Basic characteristics

Economic Environment

Political and
Legal Environment, Government

Cultural Environment

Entry mode
The number of passenger car in
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This will help Tata to gain roots in new markets and then keep on modifying the offerings for public according to changing tastes. There are several reliable suppliers with quality certificates which can actively contribute to the successful and economical operation of Tata Nano. From the above we can also assume that a complete car can be built in Hungary.

Staffing

Marketing

Product
• Tata Nano in India is already known as the Peoples Car
• Fuel efficient, advanced technical features, sporty looks.
• Available in petrol and diesel version
Engine Type 624 cc, 2 cylinder, MPFI
Maximum Engine Output 38 PS @ 5500 ± 250 rpm
Maximum Torque 51 Nm @ 4000 ± 500 rpm
Maximum Speed 105 kmph
Gradeability 30%
Transmission Synchromesh on all forward gears, Sliding mesh on reverse gear with overdrive on 4th gear
No. of Gears 4 Forward + 1 Reverse

Price
• The existing objective is to capture the market share.
• To Increase Market share – focused its promotions strategy on
• Middle and Low Income group
• The Price should range from 2500 to 3000 $
• Make options available within or around their budget.

Place and Promotion
• The initial place for the launch of the Product should be looked at Budapest.
• Tata is providing a 18 months Or 24 K Kilometers warranty in India, It can’t be considered as very

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