Entrepreneurship, Poem, By Nipsey Hussle

Good Essays
Ermias Asghedom
Ermias Asghedom is a successful American rapper and entrepreneur that goes by the name of Nipsey Hussle. “Entrepreneurship is having the capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit.” (Business Dictionary) Born and raised near the intersection of Crenshaw and Slauson in South Los Angeles, Nipsey Hussle grew up around drug dealers, drug addicts, and criminals. Eventually to join the Rollin 60’s Neighborhood Crips gang at a young age. Nipsey Hussle is currently 30 years old and still has an active rap career and a few successful startup companies under his belt.
Nipsey Hussle’s Background Born on August 15, 1985 in Los Angeles, California by
…show more content…
Due to his rise in fame for his musical skills and bad record deals, Nipsey Hussle wanted to create a business model that allows him to make more money being independent. There are a lot of independent artist around the world, but Nipsey Hussle reached out to others and read books over business to create a plan that would work for him. Reaching out to Ryan Leslie who created the app “Disruptive Multimedia” and reading Jonah Berger’s book “Contagious” he learned about how things go viral. By combing these two, the app allows Nipsey Hussle to see information about every customer such as: their name, age, Twitter account, what city they live in, and how much has that customer has spent on his products. With this database of his customers, Nipsey Hussle can now tour to specific cities where he will bring in more money from his ticket sales, and open up pop-up shops in specific cities that has spent the most money on his clothing. Who Was It That Produced It?
Jonah Berger wrote the book “Contagious”, Ryan Leslie developed the app “Disruptive Multimedia”, and Nipsey Hussle used his large fan base to sell his products and services to. Ryan Leslie is a musical artist himself, but he is most known for his app. Nipsey Hussle used every resource around him and took the app and the knowledge to the next level that other independent artists follows today to make their
…show more content…
He sold drugs to raise the capital needed to buy his own equipment for his studio, to support his lifestyle, and his dependents that relied on him. “Bootstrapping is one of most effective and inexpensive ways to ensure a business ' positive cash flow. Bootstrapping means less money has to be borrowed and interest costs are reduced.” (Entrepreneur) He could have easily quit and became a drug addict, but he saw more to life than that. Nipsey Hussle parents grew up poor therefore, he did not receive a trust fund nor did he parents have money to spare him whenever he asked. Nipsey Hussle is the true definition of an entrepreneur. His parents were not musically talented, so he was not blessed with musical skills from the start. He really did everything by himself from the very beginning by selling drugs to pay for a studio, basic necessities, teaching himself how to use his studio equipment, going outside and market himself to the city of Los Angeles, to networking with local DJ’s to play his records that he made from his house. “Networking is a socioeconomic business activity by which businesspeople and entrepreneurs meet to form business relationships and to recognize, create, or act upon business opportunities, share information and seek potential partners for ventures.” (Österle, Fleisch, Alt, 2001) In addition to creating his business he had to repeat the whole process

Related Documents

  • Decent Essays

    In the film, American Gangster, the thirty members of Frank 's family who joined his business, were convicted of drug trafficking and were sent to prison. Frank obviously did not think about the future of his family, he only cared about making money and accomplishing his dreams. In addition, Frank believed that the more help he got from his family, the more money he would make, therefore, building a successful business. Hence, this shows that Frank cared more about the money at this point, than his family. Consequently, due to Frank 's dreams of owning a business, his family was negatively affected and taken to jail for illegally selling drugs.…

    • 1500 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Simmons innovates his Def Jam company by record the best music, but he wanted to sell more than music and that is to sell a lifestyle. So, Simmons directs his brother’s group to sing about their favorite footwear known as the Adidas brand. The Run-DMC went on promotional tours for Adidas, which has lead Simmons to the idea of fashion potential of hip hop as well as to form a Phat Farm for youth culture and not specific to black culture. His idea of hip hop was about an attitude toward that color was very important or…

    • 960 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    He later becomes a producer and music entrepreneur, setting fire to a new generation of rappers by offering them the support N.W.A. struggled to obtain. Similarly, Ice Cube, portrayed as a struggling young rapper in the beginning of the film, gains success as a film actor. During a conversation over their struggles and successes, Dr. Dre remarks, “Cube, we ruthless,” to which Ice Cube responds, “We N.W.A.”, a sign of their perseverance in the face of adversity and their confidence in the future ("Quotes from Straight Outta Compton”). This short exchange indicates the tenacity with which Dr. Dre and Ice Cube approached their music and their futures.…

    • 1646 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Business Level 3 Unit 3 P3

    • 1580 Words
    • 7 Pages

    This will also help us to advertise our products, because famous fashion bloggers can post the products that they bought from Nuevo Ropa and their fans and other people will have the idea to buy and tell it to their friends too! As we all know, Nuevo Ropa has an online shop so we also target those who really love to shop online or what we called “online shoppers”. We target these customers because not everyone has the time to go out and shop and other people are not really outgoing, so this is a great opportunity to us.…

    • 1580 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Kanye West Thesis

    • 810 Words
    • 4 Pages

    Music is yet another successful venture of Kanye West’s. In 2004 he began his label with his very frist artist being John Legend and Common soon artists such as Big Sean, Pusha T, and Teyana Taylor were amoung his roster. Together, he and GOOD Music began the “Rosewood Movement” in 2010 where he and his group would wear the same sharply tailored black suit. West wanted to raise the level of sophistacation in the hip hop industry. He wanted to influence his followers and peers to dress sharper as oapossed to his previous hip hop techno style.…

    • 810 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    As the other Wes Moore started to gain ground in his neighborhood, he began to sell drugs and making a lot of money. To make his mother unsuspicious, he told her that he became a successful DJ in the neighborhood. She believed him but Tony didn’t so they fought. To make his brother from following the people in the streets he “had tried to keep Wes in school and away from drugs for as long as Wes could remember” (pg.71). Wes didn’t listen to his brother because his brother was also into selling drugs and it brought easy cash.…

    • 1021 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Likewise, Dukie, from The Wire, did not see education as a priority. Unlike many of his acquaintances, he got into high school but then ended up dropping out to sell drugs for Marlo. With the mindset of someone that resides in the ghetto, dealing drugs makes money faster than any degree requesting job will. In addition to how low they value education, one of Marlo’s drug dealers asked his boss if he could leave the corner early to get school supplies and his boss laughed in his face. This shows how education is not a priority for many people in the…

    • 716 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    However, one can argue that the “white presence” in Hip Hop is largely behind the scenes in the form of ownership as it relates to talent management companies, record labels and media organizations. “For many youth the heroes and success stories of the inner-city are rappers. The popularity of rap and the spin-offs of hip-hop culture--fashion lines like FUBU and Tommy Hilfiger, movies such as Boyz N Da Hood and Friday, and television shows like The Fresh Prince of Bel-Air and In the House--have had a major impact on American marketing trends. The appeal of hip-hop culture has pushed out of urban areas and into the suburbs. Hip-hop has had a tremendous influence on mainstream fashion, television, movies, advertising, and language.…

    • 1310 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Swot Analysis Of Rock Jam

    • 917 Words
    • 4 Pages

    Considering our target market, spreading different branches in places where there are a lot of people will help publicize the company. Our advertising technique can be improved by spreading ads online and giving away flyers so that customers can come to know more about the industry. • Teenagers • People in bands • For practices • People around the area In thinking of our target market Rock Jam makes sure that their target market covers a big part of the community. We consider the Geographic and demographic location of the studios to make it convenient for the customers who want to record. Sony, one of the biggest recording companies just started off by producing megaphones; from there they started making prototypes of different tape recorders,…

    • 917 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Initially the small company had a hard time meeting the demand that the article sparked, but the mission behind the company prevented people from cancelling. Mycoski then decided to expand the company by hiring interns. The story was then picked up by Vogue, but production at the time was still in Argentina. Other big name magazines continued to circulate the story increasing demand, but the company still consisted of three interns and Mycoski working out of his apartment. Celebrities were spotted wearing forty dollar canvas shoes that were being featured in magazines.…

    • 1383 Words
    • 6 Pages
    Decent Essays

Related Topics