Annotated Bibliography On Public Relations

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Annotated Bibliography

Public Relations and communication in the workplace are key elements for prosperity in any organization. This document highlights and addresses communication and public relations practices utilized in Business Communication. First, the authors examine communication in cognation to innovation and ingeniousness. Second, the suggestions that communication, and public cognations should manage to establish themselves as self-standing disciplines. Conclusively, an introduction to unlikely utilizations of entrepreneurship, innovation, and communication in both prosperous and unsuccessful businesses.

Annotated Bibliography

Raceanu, A.R. (2016). Strategic public relations and university
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According to the author, the roles of higher education (HE), implore paramount requisites in establishing prelude for economic development and competitiveness, which will assist in developing vigor in both students and society. Also, Raceanu introduces Strategic Public Relations (SPR), a theoretical approach in examining a prescriptive appeal to accentuating authentic objectives and provide consistency for the entrepreneurial model. Consequently, the relationship between entrepreneurship and public relations both connect to business management. Where Public Relations functions as an implement in molding strategic results in management, entrepreneurship partners with innovation and development.
The article stresses how both can be used simultaneously to build prosperous organizations. The intended audience for this article are both instructors and students that attend college. The author Raceanu conducts various research for the Administrative and Communication Sciences and Sociology Department. The usefulness of this article explains the importance of Public Relations, and Entrepreneurship as a discipline in higher education.
Duhring, L. (2015). Lost in translation? On the disciplinary status of public relations. Public Relations Inquiry. 4 (1), 5-23. DOI:
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(2007). Communication capital: Modelling corporate communications as an organizational asset. An International Journal. 12(3). 298-310. Doi: 10.1108/135363280710776888. This article examines the possibility of an incipient model of communication pertaining to capitalism and corporate communication. Communication is a vital implement concerning any edifying and business study. The author attempts to engender a definition of communication as an organizational asset. Malmelin introduces the model of communication as organizational assets. The research examines both communication internally and externally. The results explicate the dependence of successful businesses and adequate communication. Consequentially, this article is the study of communications and how it impacts organizations’ success. Communication is the first key implement which assists in defining the survival of both a company’s brand as well as their reputation. The author Malmelin is a Project Director in Finland Future Research Centre at Turku School of Turku School of Economics. More research is essential in the fields of communication as a capital asset in organizational management, development and planning, as well as the organizations themselves. The usefulness of this article invigorates cognizance regarding Business Communication and Public Relations in the field of

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