Entmans’ piece on framing left me believing that salience is key when reporting on a topic, or covering an issue. We touched on the fact that gatekeepers, or a few elites, decide what is newsworthy. Salience means “making a piece of information more noticeable, meaningful, or memorable to audiences…enhance[ing] the probability that receivers will receive the information, discern meaning and thus process it, and store it in memory” (Fiske & Taylor, 1991; Entman, 53). So, I pose this question: if the news we consume is predetermined, are our opinions on said issue truly authentic?
