Blizzard Entertainment Analysis
In this paper we will be analyzing Blizzard Entertainment. We will cover many different aspects within this paper. We will start with a history of this organization. We will follow this with an explanation of their management style, and their organizational structure. We will then compare financial measures to their competitor NC Soft. We will close by examining some problem areas with in this organization, and some solutions for these problems.
History of Blizzard Entertainment
Start of Blizzard Entertainment
In 1991 after graduating from UCLA three friends Allen Adham, Frank Pearce, and Mike Morhaime founded the company Silicon & Synapse (Clayman, 2010). They used this as a way to become comfortable with …show more content…
Their mission statement is “Dedicated to creating the most epic entertainment experiences...ever” (Blizzard Entertainment, 2016). Their mission statement not only speaks to their dedication to creating content but to the fun nature that this organization brings to their customers and employees. Blizzards vision is based on their 8 core values. These values are important to them and to their employees in all aspects of this organization. The 8 core values are game play first, commitment to quality, play nice; play fair, embrace your inner geek, every voice matters, think globally, lead responsibly, and learn and grow. These values are important to understanding their strategy and how they retain their reputation of satisfaction with customers and …show more content…
Each structure determines how said organization operates and preforms tasks. Blizzard has a divisional structure, this means that each division has its own CEO but there is one head CEO over the entire organization. Blizzard has three divisions currently Activision Blizzard, Blizzard Entertainment, and King Digital. Blizzard also uses a growth strategy, it focuses on diversification and product development. They are continuing to add new games and applications for their customers. But they also continue to add new content to older favorites like WOW and StarCraft. This allows them to maintain loyal customers, as well as obtain newer customers. Let us not examine a
In this paper we will be analyzing Blizzard Entertainment. We will cover many different aspects within this paper. We will start with a history of this organization. We will follow this with an explanation of their management style, and their organizational structure. We will then compare financial measures to their competitor NC Soft. We will close by examining some problem areas with in this organization, and some solutions for these problems.
History of Blizzard Entertainment
Start of Blizzard Entertainment
In 1991 after graduating from UCLA three friends Allen Adham, Frank Pearce, and Mike Morhaime founded the company Silicon & Synapse (Clayman, 2010). They used this as a way to become comfortable with …show more content…
Their mission statement is “Dedicated to creating the most epic entertainment experiences...ever” (Blizzard Entertainment, 2016). Their mission statement not only speaks to their dedication to creating content but to the fun nature that this organization brings to their customers and employees. Blizzards vision is based on their 8 core values. These values are important to them and to their employees in all aspects of this organization. The 8 core values are game play first, commitment to quality, play nice; play fair, embrace your inner geek, every voice matters, think globally, lead responsibly, and learn and grow. These values are important to understanding their strategy and how they retain their reputation of satisfaction with customers and …show more content…
Each structure determines how said organization operates and preforms tasks. Blizzard has a divisional structure, this means that each division has its own CEO but there is one head CEO over the entire organization. Blizzard has three divisions currently Activision Blizzard, Blizzard Entertainment, and King Digital. Blizzard also uses a growth strategy, it focuses on diversification and product development. They are continuing to add new games and applications for their customers. But they also continue to add new content to older favorites like WOW and StarCraft. This allows them to maintain loyal customers, as well as obtain newer customers. Let us not examine a