Effective Enrollment Management
For those outside of enrollment in higher education, the phrase enrollment management may evoke images of potential students waiting in line to enroll in courses at a new community college or university. However, enrollment management is actually a complex symphony of departments within a higher education institution with the common goal of finding, enrolling, and retaining students. Working independently, these departments consist of student service departments such as enrollment, student records, advisory, financial aid, housing and foodservices. Working in conjunction, these departments create a systematic effort to address all the needs of the students in an effort to guide potential students to the university …show more content…
In addition to enrollment, student records, advisory, financial aid, housing and foodservices, other factors exist in developing an enrollment management department in an existing institution. Enrollment management does not simply mean a person who manages the enrollment department. Enrollment management means applying multiple means in concert with one another in order to increase enrollment, retain enrolled students, and help students persevere through completion of their program. Penn (1999) explains that creation of effective enrollment management systems face both internal and external challenges. External challenges include reduction in federal and state financial support, increased scrutiny on higher education, and increased competition for potential students. Internal challenges include increased demand for new student enrollment, lack of training and means to implement an enrollment management model, and lack of staff and faculty acceptance (Penn, 1999). Following is a description of what Westman and Bouman (2005) explain should be considered when moving to an enrollment management model to address both internal and external challenges, and key functions of enrollment …show more content…
Of the most importance in enrollment management, is constructing a team of people with the same departmental goals in mind. Constructing a team of people who are unwilling to work towards the ultimate goal of student enrollment or choosing people with the right desire, yet the wrong skills will ultimately lead to an ineffective team. Most importantly, the team must be constructed with right people who possess the right skills and training. Westman and Bouman (2005) emphasize that administrators commonly do not place the necessary importance on hiring and maintaining the right people, but instead look to fill positions quickly, which creates additional problems in the future. After employing the right people for the team, administrators must make a consorted effort to maintain qualified staff through validation, listening, appreciation, and reconsideration, but also be willing to replace those individuals subsequently identified as deterrents to success for the team (Westman & Bouman,
For those outside of enrollment in higher education, the phrase enrollment management may evoke images of potential students waiting in line to enroll in courses at a new community college or university. However, enrollment management is actually a complex symphony of departments within a higher education institution with the common goal of finding, enrolling, and retaining students. Working independently, these departments consist of student service departments such as enrollment, student records, advisory, financial aid, housing and foodservices. Working in conjunction, these departments create a systematic effort to address all the needs of the students in an effort to guide potential students to the university …show more content…
In addition to enrollment, student records, advisory, financial aid, housing and foodservices, other factors exist in developing an enrollment management department in an existing institution. Enrollment management does not simply mean a person who manages the enrollment department. Enrollment management means applying multiple means in concert with one another in order to increase enrollment, retain enrolled students, and help students persevere through completion of their program. Penn (1999) explains that creation of effective enrollment management systems face both internal and external challenges. External challenges include reduction in federal and state financial support, increased scrutiny on higher education, and increased competition for potential students. Internal challenges include increased demand for new student enrollment, lack of training and means to implement an enrollment management model, and lack of staff and faculty acceptance (Penn, 1999). Following is a description of what Westman and Bouman (2005) explain should be considered when moving to an enrollment management model to address both internal and external challenges, and key functions of enrollment …show more content…
Of the most importance in enrollment management, is constructing a team of people with the same departmental goals in mind. Constructing a team of people who are unwilling to work towards the ultimate goal of student enrollment or choosing people with the right desire, yet the wrong skills will ultimately lead to an ineffective team. Most importantly, the team must be constructed with right people who possess the right skills and training. Westman and Bouman (2005) emphasize that administrators commonly do not place the necessary importance on hiring and maintaining the right people, but instead look to fill positions quickly, which creates additional problems in the future. After employing the right people for the team, administrators must make a consorted effort to maintain qualified staff through validation, listening, appreciation, and reconsideration, but also be willing to replace those individuals subsequently identified as deterrents to success for the team (Westman & Bouman,