How and why energy products are being targeted towards young people and teenagers?
According to Taylor “Red bull is safe for teenagers and adults to consume” (as cited in Harris and Munsell,2007). The market shares of functional drinks comprise of energy drinks contribute to 63% while nutraceutical drinks about 10% and sports drinks for 27%. (Datamonitor 2008). Energy drinks have lot of risk involved in them that can create physiological effects on child’s brain and also how marketing restriction should be made for energy drinks (Harris and Munsell,2007). Even due to such high level of caffeine content and complex ingredients energy drinks companies are not labelling them appropriately as per the US Food, Drug, and Cosmetic …show more content…
Energy drinks refer to “drinks” that increases stimulation of body and mind and creates strong alertness within the body (EUFIC, a cited in Hargraves, Lockyer and Chambers,2018). As per Rudd Center for Food Policy & Obesity Energy drinks companies have spent around $282 million in marketing these products through different channels in media and also internet and television ads have been watched mostly by youth and teenagers (as cited in Harris and Munsell ,2007).Many of the advertising for energy drinks states enhanced performance, boost energy and how many of them can benefit due to antioxidants and vitamins embedded within them(Markey et al., as cited in Harris and Munsell,2007).According to the National Federation of State High School Associations has warned regarding the effects of energy drinks have on your “gastrointestinal system” and your “central nervous”(as cited in Harris and Munsell , 2007).The energy market segment has increased leading to new players to enter this market. In 2012 SK energy entered the market with branding that stated “a new breed of energy shot” that was directed towards teenagers and youth (Testimony, as cited in Harris and
According to Taylor “Red bull is safe for teenagers and adults to consume” (as cited in Harris and Munsell,2007). The market shares of functional drinks comprise of energy drinks contribute to 63% while nutraceutical drinks about 10% and sports drinks for 27%. (Datamonitor 2008). Energy drinks have lot of risk involved in them that can create physiological effects on child’s brain and also how marketing restriction should be made for energy drinks (Harris and Munsell,2007). Even due to such high level of caffeine content and complex ingredients energy drinks companies are not labelling them appropriately as per the US Food, Drug, and Cosmetic …show more content…
Energy drinks refer to “drinks” that increases stimulation of body and mind and creates strong alertness within the body (EUFIC, a cited in Hargraves, Lockyer and Chambers,2018). As per Rudd Center for Food Policy & Obesity Energy drinks companies have spent around $282 million in marketing these products through different channels in media and also internet and television ads have been watched mostly by youth and teenagers (as cited in Harris and Munsell ,2007).Many of the advertising for energy drinks states enhanced performance, boost energy and how many of them can benefit due to antioxidants and vitamins embedded within them(Markey et al., as cited in Harris and Munsell,2007).According to the National Federation of State High School Associations has warned regarding the effects of energy drinks have on your “gastrointestinal system” and your “central nervous”(as cited in Harris and Munsell , 2007).The energy market segment has increased leading to new players to enter this market. In 2012 SK energy entered the market with branding that stated “a new breed of energy shot” that was directed towards teenagers and youth (Testimony, as cited in Harris and