Energy Drinks

Improved Essays
How and why energy products are being targeted towards young people and teenagers?

According to Taylor “Red bull is safe for teenagers and adults to consume” (as cited in Harris and Munsell,2007). The market shares of functional drinks comprise of energy drinks contribute to 63% while nutraceutical drinks about 10% and sports drinks for 27%. (Datamonitor 2008). Energy drinks have lot of risk involved in them that can create physiological effects on child’s brain and also how marketing restriction should be made for energy drinks (Harris and Munsell,2007). Even due to such high level of caffeine content and complex ingredients energy drinks companies are not labelling them appropriately as per the US Food, Drug, and Cosmetic
…show more content…
Energy drinks refer to “drinks” that increases stimulation of body and mind and creates strong alertness within the body (EUFIC, a cited in Hargraves, Lockyer and Chambers,2018). As per Rudd Center for Food Policy & Obesity Energy drinks companies have spent around $282 million in marketing these products through different channels in media and also internet and television ads have been watched mostly by youth and teenagers (as cited in Harris and Munsell ,2007).Many of the advertising for energy drinks states enhanced performance, boost energy and how many of them can benefit due to antioxidants and vitamins embedded within them(Markey et al., as cited in Harris and Munsell,2007).According to the National Federation of State High School Associations has warned regarding the effects of energy drinks have on your “gastrointestinal system” and your “central nervous”(as cited in Harris and Munsell , 2007).The energy market segment has increased leading to new players to enter this market. In 2012 SK energy entered the market with branding that stated “a new breed of energy shot” that was directed towards teenagers and youth (Testimony, as cited in Harris and

Related Documents

  • Superior Essays

    Energy Drinks

    • 1476 Words
    • 6 Pages

    Energy drinks are composed mainly on caffeine. Caffeine is what gives you the long lasting rush of energy, but aside from caffeine there are a lot more chemicals and ingredients that go in the mixture to create the energy drink or shot. Different brands use different quantities of each product but the five most common ingredients found by researchers where the following: Vitamin B12, Vitamin B6, Caffeine, Vitamin B3, and Taurine. They are in order of largest percentage found per serving. According…

    • 1476 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Energy Drinks

    • 854 Words
    • 4 Pages

    Safety and Regulations for energy drinks The (FSSAI) Food Safety and Standards Authority of India has drafted the regulations that the energy drink manufacturers should rename their products as ‘caffeinated beverages’ Based on the research done on the study of caffeine and energy consumption in India, the draft regulation would evidently raise the caffeine limit to 320 milligrams per litre or 320 parts per million (ppm) in caffeinated beverages as well as disallow any nutritive claims the manufacturers…

    • 854 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Energy Drinks

    • 538 Words
    • 3 Pages

    Energy drinks are causing many health problems in our society, particularly against teens and younger people. This has sparked a debate as to whether they should be banned. Even though energy drinks are harmful in large quantities this doesn’t mean that they should be banned. Doing that would be a drastic overreaction. People should have the right to choose what to consume, especially when the product in question is fine in moderation. First off, let’s establish that energy drinks are in fact harmful…

    • 538 Words
    • 3 Pages
    Improved Essays