Energizer Current Paper

The organization selected for the present paper is Energizer Holding, Incorporated. Energizer recently splint from a parent company and in this paper, I will prepare a strategic plan to grow the business over the next three years. Including in the development of the paper will be a description of the company’s history, products and major competitors. In addition describe what is the current direction of the organization, conduct a quick SWOT analysis to determine areas that offer opportunities for change, choose areas from the SWOT analysis that are crucial to the strategic plan, explain why the areas that are chosen are essential to the strategic plan. Finally, explain the plan to measure the success of the strategic plan.
Energizer Holding
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According to Energizer (2016) reported revenues of $1,631.6 million in FY2015 and is a decrease of 11.3% compared to FY2014. In addition the United States remains the company 's largest geographic market and accounts for 47% of the total revenues. Overall revenues from the United States reached $767.6 million in FY2015, which is a decrease of 6.6% compared to FY2014 and revenues from international markets reached $864 million in FY2015, a decrease of 15.2% compared to FY2014. In addition the company invested $24.9 million in FY2015, $25.3 million in FY2014 and $29.7 million in FY2013 on Research and Development (R&D) activities to averaging about 1.5% of sales per year.

SWOT Analysis
Accordingly, Abraham (2012) pointes out Strength, Weakness, Opportunity, and Threat analysis (SWOT) analysis is an integral part of a strategic analysis and part of strategic thinking. SWOT analysis is a continual process that a company should employee to business strategy with. Energizer continues to analysis market condition while updating SWOT most recent release being September 9th of this year. Listed below are the SWOT analysis listed by Energizer (2016). They also state that increasing competition threatens to reduce the company 's margins and market share.
1. Broad product portfolio
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Abraham (2012) points out that “what gets measured gets managed.” There can be a direct correlational resulting for the ordered, sales and manufacturing data generated real time. The new environmentally friendlier product is a great sale and marketing campaign that drives consumers for ethical and environmentally conscious companies. If sales lag then increase in advertisement and price point comparison will continually need to be monitored to evaluate response in the market to changing market conditions. This can lead to the emergent strategies that as Abraham (2012 states are response to unexpected events as a strategy is being implemented. The purpose of deliberate and emergent strategies is to evolve into the realized strategy. In accordance with Abraham (2012) emergent strategies allow learning from customers and to increase its capacity to experiment with new

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