What are your organization’s differentiating factors that set it apart from its competitors or other organizations?
The credit union that I work at provides “superior financial products, online tools and top-notch service to each and every member.” (About PSECU, n.d.) Moreover, Pennsylvania State Employee Credit Union (PSECU) is one of the largest credit unions in the state of Pennsylvania. The credit union operates as a branchless credit union, with only two locations that handle cash; however, there are other locations on college and large organization campuses called e-centers that allow for new account creations as well as other financial needs and marketing outreaches. Most of the credit union’s business is handled through the mobile …show more content…
Additionally, the credit union also participates in several community outreaches and utilizes these opportunities to further broadcast our offerings and capabilities. Currently the credit union is sponsoring several scheduled walks and runs to generate awareness for various health ailments. Furthermore, PSECU advises the employees through a corporate portal of any new additions, changes, and notifications. As security is paramount in the organization, having a singular location for announcements is necessary to reduce confusion as well as validate new information and announcements. This portal is also used by all stakeholders within the organization. External stakeholders such as venders that would have tie-ins to different offerings such as external partners would be communicated directly by the business unit that owns the vendor or partner …show more content…
We recently debuted a new Visa credit card that provides 1.5% cash back on all purchases or 2% cash back if the member has a monthly direct deposit totaling at least $500. (Founder's Card, n.d.) This offering was very clearly advertised to the current membership prior to debuting and was received with great fanfare. Moreover, the offering has generated a lot of new members to join the organization. Not to say the communications to the membership are perfect, there is constant tweaking that is ongoing and is needed. Where I think, improvements can be made to make the greatest impact is with the vendor relationships to ensure offerings and processes are operating at peak performance. As vendor management is not something that is everyone’s strong suit, yet each department has their own set of vendors and partners it is something that most interact with. I think internal training as well as strengthened standards could enforce better planning as well as communication. Working in the IT department we are typically the ones to fix these communication breakdowns such as if a vendor changes their IPs or or other various issues that requires work on the back
The credit union that I work at provides “superior financial products, online tools and top-notch service to each and every member.” (About PSECU, n.d.) Moreover, Pennsylvania State Employee Credit Union (PSECU) is one of the largest credit unions in the state of Pennsylvania. The credit union operates as a branchless credit union, with only two locations that handle cash; however, there are other locations on college and large organization campuses called e-centers that allow for new account creations as well as other financial needs and marketing outreaches. Most of the credit union’s business is handled through the mobile …show more content…
Additionally, the credit union also participates in several community outreaches and utilizes these opportunities to further broadcast our offerings and capabilities. Currently the credit union is sponsoring several scheduled walks and runs to generate awareness for various health ailments. Furthermore, PSECU advises the employees through a corporate portal of any new additions, changes, and notifications. As security is paramount in the organization, having a singular location for announcements is necessary to reduce confusion as well as validate new information and announcements. This portal is also used by all stakeholders within the organization. External stakeholders such as venders that would have tie-ins to different offerings such as external partners would be communicated directly by the business unit that owns the vendor or partner …show more content…
We recently debuted a new Visa credit card that provides 1.5% cash back on all purchases or 2% cash back if the member has a monthly direct deposit totaling at least $500. (Founder's Card, n.d.) This offering was very clearly advertised to the current membership prior to debuting and was received with great fanfare. Moreover, the offering has generated a lot of new members to join the organization. Not to say the communications to the membership are perfect, there is constant tweaking that is ongoing and is needed. Where I think, improvements can be made to make the greatest impact is with the vendor relationships to ensure offerings and processes are operating at peak performance. As vendor management is not something that is everyone’s strong suit, yet each department has their own set of vendors and partners it is something that most interact with. I think internal training as well as strengthened standards could enforce better planning as well as communication. Working in the IT department we are typically the ones to fix these communication breakdowns such as if a vendor changes their IPs or or other various issues that requires work on the back