Emotional Analysis Of Lauren Greenfield's 'Always Likeagirl' Campaign

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According to Lauren Greenfield, prepubescent girls are more likely to be uninhibited with regards to their identities as a girl when compared with the negative “like a girl” associations that are apparent for girls ages 12 and up. Always published the first video of their campaign on June 26, 2014. The award winning director of the “Always ‘#LikeAGirl’” campaign, Lauren Greenfield, explained that the crew intended to find out how the ideas of doing things “like a girl” became insulting. Lauren Greenfield says this social experiment was to see: “...how girls deal with the confidence crisis that happens around puberty.” She also adds that "This project is a fantastic and vital opportunity to empower girls (and educate our audience) to always …show more content…
The setting of the video is very raw, meaning you can clearly see the people filming and the natural, calm environment. This may create an emotional environment for the people who are actually in the video because in a more comfortable situation, they are more likely to reveal their true feelings. Showing us the older girls who are putting a bad image of doing things “like a girl” before showing the younger girl’s response creates dramatic effect, which may cause the viewer to feel more emotional and see the issue more clearly while watching. Greenfield and Always also use pathos when demonstrating the contrasting attitudes amongst prepubescent girls, and young adults. Creating this rhetoric in the form of a visual is beneficial in making this piece effective by creating the feeling of validity amongst viewers. Seeing real girls respond to these questions and take part in this social experiment adds to the emotional appeal. Women who are watching this may be able to directly relate to the scenario, whether they were an uninhibited young girl themselves or they are now subconsciously lacking the confidence they know they once had. Any connection a viewer may make with themselves and the message of the video forms an emotional connection to the cause. This emotional appeal is effective in spreading their message and provoking change because it increases the ability to ignite a spark within someone, and cause them to want to do something about it. It is much more fulfilling to see this problem in action, rather than read or hear about it, which makes the medium of a video very valuable for the effectiveness of this

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