Disney Pixar has a funny way of captivating their audiences and eliciting emotional responses. So, it’s not surprising they are able to do this effectively with a movie about emotions. Inside Out is an excellent example of a universal film, because it has a wealth of information to share with any field, especially marketing and consumer behaviors. These are some of the observations I blogged in class while watching the film:
• Once the perception of the broccoli is changed from gross to enticing (via the classic parent "airplane" trick) Riley's emotions are more willing to allow the food into her system. This is called perceptual defense, seeing what you want to see.
• Triple Dent Gum uses an Audio Watermark to keep the advertisement fresh …show more content…
Generally, behavioral patterns are easy to see and identify in consumers in the marketplace. For example, as discussed in my observation of Riley’s dislike of broccoli, consumers have a perceptual defense that affects their decision making. If a consumer is shopping for clothing, there are several things they need to consider. However, they may only concern themselves with the price. This is their perceptual defense showing them what they really care about, what they really want to see. Audio watermarking is another real life marketing tool that is wildly successful in real life. There was a period of time, when I was an early teenager that more people knew the McDonalds jingle better than the name of the Vice President of the United States. This is blatant proof that setting a theme to a catchy melody makes it stick out in your memory. Learned behaviors, although easy to spot, are usually hard to identify in regards to their origin. For example, I was able to decide that Sadness learned how to best use herself subliminally and leaned her true potential incidentally. In the real world, it’s difficult to say whether or not someone was taught to behave one way or if it was learned incidentally or unintentionally. To identify the cause of a consumer’s behavior is almost impossible by purely observational research unless it is a form of modeling. As in my last observation, it is easy to observe someone act a certain way based on what others are doing around them. For example, a family taking a picture at Disneyland with the same pose is an example of modeling, as this pose was learned copied by others in the
• Once the perception of the broccoli is changed from gross to enticing (via the classic parent "airplane" trick) Riley's emotions are more willing to allow the food into her system. This is called perceptual defense, seeing what you want to see.
• Triple Dent Gum uses an Audio Watermark to keep the advertisement fresh …show more content…
Generally, behavioral patterns are easy to see and identify in consumers in the marketplace. For example, as discussed in my observation of Riley’s dislike of broccoli, consumers have a perceptual defense that affects their decision making. If a consumer is shopping for clothing, there are several things they need to consider. However, they may only concern themselves with the price. This is their perceptual defense showing them what they really care about, what they really want to see. Audio watermarking is another real life marketing tool that is wildly successful in real life. There was a period of time, when I was an early teenager that more people knew the McDonalds jingle better than the name of the Vice President of the United States. This is blatant proof that setting a theme to a catchy melody makes it stick out in your memory. Learned behaviors, although easy to spot, are usually hard to identify in regards to their origin. For example, I was able to decide that Sadness learned how to best use herself subliminally and leaned her true potential incidentally. In the real world, it’s difficult to say whether or not someone was taught to behave one way or if it was learned incidentally or unintentionally. To identify the cause of a consumer’s behavior is almost impossible by purely observational research unless it is a form of modeling. As in my last observation, it is easy to observe someone act a certain way based on what others are doing around them. For example, a family taking a picture at Disneyland with the same pose is an example of modeling, as this pose was learned copied by others in the