INTRODUCTION
In psychology, emotion is generally described as a process that involves interaction between cognition and physiology, meaning the mind influences the body and vice versa. Emotion involves bodily (physiological) changes and on the mental side a state of excitement or perturbation marked by a strong feeling. The basic emotions concept includes the notion that emotions forms independent and integral wholes in which various components, (E.g. experience, facial expressions and physiological response) are closely linked together. (Mooij, 2004).
This essay seeks to explore what is known about the psychological process (Emotion), the nature and principles and how marketers incorporate …show more content…
(Ekman, 2003).
From another point of view, emotions are fluid, high intensity feelings, triggered by and adjusted in response to actual and perceived changes in relationships between the individual and the environment. (George, 2000; Mayer et al 2000). Simply put, emotions are feelings that have both physiological and cognitive elements that affect behaviour.
Emotions are divided into two categories namely, primary emotions, triggered in response to an event such as Love, Joy, Fear, Anger, Sadness, Trust, Disgust, anticipation and Surprise as well as secondary emotions like Passion, Optimism, Irritation, Disgust, Shame and Nervousness. Depending on the situation one is exposed to the secondary emotions of fear will be a feeling of threat or anger. Emotions are further classified into various dimensions and varieties such as positive human emotions - Hopeful, Confident, Peaceful, and happiness and negative human emotions such as exhaustion, panic, obnoxious. Positive emotions makes one feel good about oneself and usually yields an emotionally happy and satisfied result. It is very motivational. In the negative emotional state on the other hand, there’s no desire to do anything. It is energy sapping, undermines effectiveness and very de …show more content…
He showed that emotions did not follow artificial stimulation of visceral responses. Emotional behaviour was still present when the viscera was surgically or accidentally isolated from the central nervous system. So he concluded that emotions existed, but they were not the churning in the gut, or the knot in the stomach. Rather, emotions originate as distinctive patterns of nerve impulses, which also trigger neurochemical events. The causes of emotions are not fully understood, but there are several established theories regarding the concept, that have been put forward to explain why emotions are felt. A few of the popular ones are listed
In psychology, emotion is generally described as a process that involves interaction between cognition and physiology, meaning the mind influences the body and vice versa. Emotion involves bodily (physiological) changes and on the mental side a state of excitement or perturbation marked by a strong feeling. The basic emotions concept includes the notion that emotions forms independent and integral wholes in which various components, (E.g. experience, facial expressions and physiological response) are closely linked together. (Mooij, 2004).
This essay seeks to explore what is known about the psychological process (Emotion), the nature and principles and how marketers incorporate …show more content…
(Ekman, 2003).
From another point of view, emotions are fluid, high intensity feelings, triggered by and adjusted in response to actual and perceived changes in relationships between the individual and the environment. (George, 2000; Mayer et al 2000). Simply put, emotions are feelings that have both physiological and cognitive elements that affect behaviour.
Emotions are divided into two categories namely, primary emotions, triggered in response to an event such as Love, Joy, Fear, Anger, Sadness, Trust, Disgust, anticipation and Surprise as well as secondary emotions like Passion, Optimism, Irritation, Disgust, Shame and Nervousness. Depending on the situation one is exposed to the secondary emotions of fear will be a feeling of threat or anger. Emotions are further classified into various dimensions and varieties such as positive human emotions - Hopeful, Confident, Peaceful, and happiness and negative human emotions such as exhaustion, panic, obnoxious. Positive emotions makes one feel good about oneself and usually yields an emotionally happy and satisfied result. It is very motivational. In the negative emotional state on the other hand, there’s no desire to do anything. It is energy sapping, undermines effectiveness and very de …show more content…
He showed that emotions did not follow artificial stimulation of visceral responses. Emotional behaviour was still present when the viscera was surgically or accidentally isolated from the central nervous system. So he concluded that emotions existed, but they were not the churning in the gut, or the knot in the stomach. Rather, emotions originate as distinctive patterns of nerve impulses, which also trigger neurochemical events. The causes of emotions are not fully understood, but there are several established theories regarding the concept, that have been put forward to explain why emotions are felt. A few of the popular ones are listed