Emirates Nbd Case Study

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This report is an assessment of the creative and innovative management practices within Emirates NBD group & identifies the creative and innovative management practices that make it a leading brand in the region.
In this report I look into the importance of creative & innovative management ideas at Emirates NBD over the years covering the changes in banking industry that were launched by Emirates NBD to enhance its existing processes and to introduce innovative services in the banking industry in the region . The report also identifies the mission and vision of Emirates NBD by discussing how the organization has been led thus far and how its vision and mission has been an influence on its current CIM practices. The report investigates where
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Introduction of Emirates NBD & overview of its CIM practices

Emirates NBD is a semi government owned bank in Dubai that was formed in the last quarter of 2007 when its shares were officially listed on the Dubai Financial Market (DFM) following a merger between the second largest bank Emirates Bank International (EBI) and the forth largest bank National Bank of Dubai (NBD). The merger went on to become a paragon in the banking and finance sector in the region making Emirates NBD the largest bank in the region in 2008 , today Emirates NBD is the leading banking group in the GCC region across several core business lines, it is now a sought after brand name that delivers enhanced value across, retail, corporate ,private, Islamic ,and investment banking throughout the region & is also ranked in the list of top 1,000 banks in the world published by the banker
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Emirates NBD has become a leader of digital banking in the region, providing a frictionless, developed banking experience that offers convenient financial control to its customer through a safe digital milieu, it has also become synonemous to innovative product and service campaigns that have been successful and well received by consumers at larger allowing the group to acknowledge 2015 as an year of innovation . In the next section the report evaluates the difference in innovative developments made by Emirates NBD & those shown by its competitor National Bank of Abu Dhabi (NBAD) in each facet, the contrast precisely reveals the contrasting management in both government-owned

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