Introduction
Emirates Airlines is an international airline carter that introduced itself into the airline industry on 25th October 1985, in that same year it also took its first routes out of Dubai with only two aircrafts, a leased Boeing 737 and an Airbus 300 B4. Ever since its startup, the company’s goal has been kept true of favoring quality over quantity, and over the years since taking those baby steps onto the travel industry, Emirates airline as a company has grew into a globally influential travel and tourism corporation (Jammoul, 2013). Today it is known all over the world for its magnificent high standard quality in its day to day business practices.
Company background and Growth strategy
The airline was formed by the Dubai Government …show more content…
In an interview with the company’s Chief Executive of Brand Finance. David Haigh, stated the airline company flies more passengers over longer distances than any of its rivals and has become the standard by which other airline brands are judged, in 2012 the company started its marketing campaign with the launch of its global brand platform “Hello Tomorrow.” Which position its self as the enabler of global connectivity and meaningful experiences (Gulfnews.com, …show more content…
Technology – this is the most beneficial to every industry as the rapid growth of new technologies boost affect this industry in both positive and negative ways behind or at the forefront at competition platform. This is because they must fight to catch up with the fast growing technological pace (Jammoul, 2013).
Emirates Airlines SWOT Analysis
This model represent the Strength, Weakness, Opportunity and Threat of every organization.
Strength –
• Emirates airline has strong backing of Dubai Government as well as the Royal family.
• It also has the advantage of Being Present in Oil Rich Emirate. With this factor it able to control the market in terms of pricing.
• It has got a strong Hub in Dubai
• As an airline that offers quality over quantity, all its satisfied Customer will consider it as their Preferred Airline.
• The company has a strong workforce of over 50,000 employees. This will play a major role in its services it renders to
Emirates Airlines is an international airline carter that introduced itself into the airline industry on 25th October 1985, in that same year it also took its first routes out of Dubai with only two aircrafts, a leased Boeing 737 and an Airbus 300 B4. Ever since its startup, the company’s goal has been kept true of favoring quality over quantity, and over the years since taking those baby steps onto the travel industry, Emirates airline as a company has grew into a globally influential travel and tourism corporation (Jammoul, 2013). Today it is known all over the world for its magnificent high standard quality in its day to day business practices.
Company background and Growth strategy
The airline was formed by the Dubai Government …show more content…
In an interview with the company’s Chief Executive of Brand Finance. David Haigh, stated the airline company flies more passengers over longer distances than any of its rivals and has become the standard by which other airline brands are judged, in 2012 the company started its marketing campaign with the launch of its global brand platform “Hello Tomorrow.” Which position its self as the enabler of global connectivity and meaningful experiences (Gulfnews.com, …show more content…
Technology – this is the most beneficial to every industry as the rapid growth of new technologies boost affect this industry in both positive and negative ways behind or at the forefront at competition platform. This is because they must fight to catch up with the fast growing technological pace (Jammoul, 2013).
Emirates Airlines SWOT Analysis
This model represent the Strength, Weakness, Opportunity and Threat of every organization.
Strength –
• Emirates airline has strong backing of Dubai Government as well as the Royal family.
• It also has the advantage of Being Present in Oil Rich Emirate. With this factor it able to control the market in terms of pricing.
• It has got a strong Hub in Dubai
• As an airline that offers quality over quantity, all its satisfied Customer will consider it as their Preferred Airline.
• The company has a strong workforce of over 50,000 employees. This will play a major role in its services it renders to